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docs: crystallize Screenshot of Shame, clean competitive fuel, and Agent Readiness into homepage blueprint

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2026-08-11 01:02:15 +00:00
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@@ -16,17 +16,18 @@ Split visual:
- Prompt shown: *"Best HVAC company in Cameron Park, CA"* (Perplexity/ChatGPT).
- Leak shown: 3 conflicting phone numbers (page `(916) 884-6354` / schema `+1-530-290-5551` / snippet `(530) 344-4515`) + schema geo `Antelope, CA 95843` vs Cameron Park target.
- Caption: "The AI doesn't know which number is real. Neither do the customers it sends elsewhere."
(This is the Screenshot of Shame moment.)
## Section B — "Three Domains of Integrity"
1. **Customer Path Integrity** — diagram AI Search → SERP → Website → Conversion, leak markers at each handoff. Grounded in our audit gaps (Martel: zero machine-readable NAP = leak at AI Search).
2. **AI Visibility Integrity (AEO)** — how LLMs parse local entities (schema, citations) vs how legacy SEO tools assume. Grounded in CPFD generic-schema finding.
3. **Local Competitive Awareness** — "Shadow Competitors" ranking in AI but not in top-10 blue links. Grounded in Gordon Law: rank #1 at home, invisible for Cameron Park.
3. **Local Competitive Awareness (Clean Competitive Fuel)** — "Shadow competitors" ranking in AI but not in top-10 blue links. We refine fragmented public data (reviews, offers, hiring signals, AI mentions) into trustworthy local market intelligence. Grounded in Gordon Law: rank #1 at home, invisible for Cameron Park.
## Section C — "Engagement Ladder" (the motion, radical transparency)
- **Step 1 — Cold Audit (Layer 1a)**: Free. We find the leaks. You keep the report.
- **Step 2 — Threat Diagnosis**: Paid fixed-fee. We quantify revenue impact of the Silent Customer Loss.
- **Step 3 — Focused PoC**: We fix one critical leak. You measure.
- **Step 4 — Retainer**: Ongoing human-supervised, agent-assisted integrity. *"We do not accept retainers without a successful PoC."*
- **Step 3 — Focused PoC**: We fix one critical leak **and make the business Agent-Ready** (structured facts AI systems can trust). You measure.
- **Step 4 — Retainer**: Ongoing human-supervised, agent-assisted integrity + monthly measurement loop. *"We do not accept retainers without a successful PoC."*
## Section D — "Objection Handling" FAQ
- **Q: Why not just use an automated AI citation builder?**