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+# Use Case 03: Sarah — The Med Spa Owner
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Sarah |
+| Business | Medical Spa |
+| Employees | 12 |
+| Revenue Driver | High-ticket treatments + Memberships |
+| Primary Goal | Consistent consultation bookings |
+| Digital Maturity | Medium |
+
+## Problems
+
+- Heavy local competition
+- High customer acquisition cost
+- Reputation-sensitive business
+- Seasonal demand fluctuations
+
+## Success Metrics
+
+- Better reviews
+- More consultations
+- Higher visibility
+- Membership growth
+
+## Desired Hermes Outcomes
+
+- Reputation tracking
+- Competitor promotions monitoring
+- Service page recommendations
+- Social content opportunities
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