diff --git a/docs/clients/overcome-fitness/data-inventory-v1.md b/docs/clients/overcome-fitness/data-inventory-v1.md index 06858f0..ecdb76c 100644 --- a/docs/clients/overcome-fitness/data-inventory-v1.md +++ b/docs/clients/overcome-fitness/data-inventory-v1.md @@ -1,9 +1,9 @@ # Data Inventory – Overcome Fitness -**Status:** Draft (Benchmark Seed) +**Status:** Draft (Benchmark) **Last Updated:** 2026-08-02 **Reviewed by:** -**Audit Type:** Public observation only (Tier 2) +**Audit Type:** Public + prior audit observations (requires freshness check) ## Purpose Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status. @@ -13,77 +13,75 @@ Nothing in this document describes threats, severity, or required actions. ## Data Sources ### Google Business Profile -- **Access Status:** Unclear / Weak or missing under current brand name -- **Data Range Available:** Unknown -- **Snapshot Date:** 2026-08-02 (search observation) +- **Access Status:** Public observation / ownership unconfirmed in current process +- **Data Range Available:** Observations from prior audit (Aug 2025); freshness unknown +- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Address (4100 Cameron Park Dr #120) appears in directories. Strong current GMB footprint under “Overcome Fitness” not found in public search. Same suite previously associated with “Unlocked Fitness” on Yelp/MapQuest. Possible rebrand or unclaimed/weak profile. Highest priority for confirmation. +- **Notes / Gaps:** Address 4100 Cameron Park Dr appears in directories. Prior observations noted limited public detail and a possible second related listing. Ownership and current review/photo/post state require fresh confirmation. Highest priority. - **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/` -### Website +### Website (overcomefitnesscp.com) - **Access Status:** Public - **Data Range Available:** N/A -- **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** Live at https://www.overcomefitnesscp.com/. Motivational copy (Community, Motivation, Results sections). Pricing page present with clear plans. Phone (530-929-7120) appears on service pages. Address in header. No social links on homepage. No online booking system visible. No reviews widget. Limited CTAs. Thin conversion path overall. +- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Live site with motivational sections and a pricing page. Prior audit observed navigation issues, missing technical elements, and phone-centric contact. Fresh snapshot required before treating technical findings as current. - **Snapshot Location:** `data/clients/overcome-fitness/raw/website/` -### Primary Social – Facebook -- **Access Status:** Public page visible -- **Data Range Available:** Active posts observed as of May 2026 -- **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.facebook.com/OvercomeFitnessCP. Recent class schedule posts seen. Full engagement and review data not yet captured. +### Facebook (OvercomeFitnessCP) +- **Access Status:** Public page visible; deeper metrics limited +- **Data Range Available:** Partial +- **Snapshot Date:** Prior audit 2025-08; activity noted into 2026 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Page exists. Prior observation of possible city label mismatch requires re-check. Full follower, review, and post data not fully captured. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/` -### Primary Social – Instagram -- **Access Status:** Public profile visible -- **Data Range Available:** Unknown -- **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.instagram.com/overcometrainer/. Linked from website. +### Instagram (related handles) +- **Access Status:** Public profiles exist; deeper metrics limited +- **Data Range Available:** Partial +- **Snapshot Date:** Prior audit 2025-08; partial 2026 observations +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Multiple related handles observed. Metrics largely incomplete. Dual-handle situation noted for diagnosis only after freshness check. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/` -### TikTok +### TikTok (@byronslavin) - **Access Status:** Public -- **Data Range Available:** Unknown -- **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 (public observation) -- **Notes / Gaps:** https://www.tiktok.com/@byronslavin (linked from site; likely owner/trainer personal brand). Relationship to business needs confirmation. +- **Data Range Available:** Public profile metrics observable +- **Snapshot Date:** Prior audit 2025-08 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Personal trainer-oriented profile with substantial public following. Business branding and clear attribution to Overcome Fitness appear limited on the public surface. Relationship requires confirmation. - **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/` +### Reviews / Directories (Yelp and others) +- **Access Status:** Public search +- **Data Range Available:** Sparse under current name +- **Snapshot Date:** Prior audit 2025-08; current process 2026-08-02 +- **Verification Tier:** Tier 2 +- **Notes / Gaps:** Limited strong listing under current brand name in public search. Historical records exist under prior address/name. Fresh confirmation needed. +- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/` + ### Booking / Scheduling System -- **Access Status:** Not visible on public site +- **Access Status:** Not visible on public website - **Data Range Available:** None observed - **Snapshot Date:** 2026-08-02 - **Verification Tier:** Tier 2 -- **Notes / Gaps:** Website appears phone/contact driven. No integrated booking or scheduling tool detected on public pages. +- **Notes / Gaps:** No integrated booking tool detected on public pages. Contact appears phone/form driven. - **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/` -### Reviews / Reputation (Cross-source) -- **Access Status:** Public search -- **Data Range Available:** Sparse under current name -- **Snapshot Date:** 2026-08-02 -- **Verification Tier:** Tier 2 -- **Notes / Gaps:** Limited public review volume found under “Overcome Fitness”. Historical Yelp exists for a different address (Greenwood Ln, now marked closed). Current-name review presence appears weak. -- **Snapshot Location:** `data/clients/overcome-fitness/raw/reviews/` - ## Summary of Gaps / Blockers -- Google Business Profile status and ownership under current brand name is the critical unknown -- Possible brand continuity issue (Unlocked Fitness → Overcome Fitness at same suite) -- No owner-level access yet for any channel -- All current data remains public-observation only (Tier 2) -- Booking system presence unconfirmed +- Core prior-audit observations are dated and require fresh snapshots before Layer 1 can be locked +- Google Business Profile ownership and current state remain the highest priority unknown +- Multiple social channels are only partially observable +- No confirmed owner-level access in the current process +- All current entries remain Tier 2 ## Human Review Gate -- [ ] All accessible sources have been ingested or snapshot taken -- [ ] Every source has a Verification Tier tag (Tier 1 or Tier 2) -- [ ] Snapshot date is recorded for every source -- [ ] Data gaps and missing history are documented in Notes/Gaps -- [ ] Inventory is accurate to the best of our current knowledge +- [ ] Fresh snapshots taken for website, GMB, and primary social channels +- [ ] Every source has a Verification Tier tag +- [ ] Snapshot dates are current and recorded +- [ ] Data gaps are documented +- [ ] Inventory is accurate to the best of current knowledge -Once this gate is signed off, the inventory is **Locked** and Layer 2 (Threat Diagnosis) may begin. - -The agent must never treat a source with a missing or outdated snapshot date as current data. +Once this gate is signed off, the inventory is **Locked** and Layer 2 may proceed on verified data. **Reviewer sign-off:** _________________ Date: _________