docs(validation): beta audit batch 2026-08-15 — 8 reviewed runs

Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
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+# Audit Findings — AirTech Pros
+
+**Generated:** 2026-08-15 13:54 UTC
+**Sources checked:** google_business_profile, apple_maps, website
+**Rating:** 4.8 | **Reviews:** 1121
+
+## Severity Summary
+
+| Severity | Count |
+|----------|-------|
+| 🟥 Immediate | 3 |
+| 🟧 High | 1 |
+| 🟨 Medium | 3 |
+| 🟩 Enhancement | 1 |
+| **Total** | **8** |
+
+## Findings
+
+### Finding #1: Phone number inconsistent across 2 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
+- **Evidence:** ```json
+{
+  "google": "(530) 303-2225",
+  "apple": "+1 (916) 930-0010",
+  "website": "0000000000"
+}
+```
+
+### Finding #2: Address inconsistent across 1 surface(s)
+
+- **Severity:** 🟥 Immediate
+- **Category:** Digital Identity
+- **Recommendation:** Standardize exact address format. GBP address is authoritative.
+- **Evidence:** ```json
+{
+  "google": "10210 Systems Pkwy #370, Sacramento, CA 95827",
+  "apple": "4961 Windplay Dr, El Dorado Hills, CA  95762"
+}
+```
+
+### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
+
+- **Severity:** 🟥 Immediate
+- **Category:** Google Business
+- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
+- **Evidence:** ```json
+[
+  {
+    "day": "saturday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "sunday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "monday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "tuesday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "wednesday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "thursday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  },
+  {
+    "day": "friday",
+    "google": "Open 24 hours",
+    "apple_maps": "12:00 AM-12:00 PM"
+  }
+]
+```
+
+### Finding #4: Website URL inconsistent across 1 surface(s)
+
+- **Severity:** 🟧 High
+- **Category:** Digital Identity
+- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
+- **Evidence:** ```json
+{
+  "google": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
+  "apple": "http://teamairtech.com/"
+}
+```
+
+### Finding #5: Cannot determine review recency — no dates available in samples
+
+- **Severity:** 🟨 Medium
+- **Category:** Reviews
+- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
+- **Evidence:** ```json
+{
+  "sources_with_dates": []
+}
+```
+
+### Finding #6: Category varies across surfaces: air conditioning contractor, consumer sector
+
+- **Severity:** 🟨 Medium
+- **Category:** Digital Identity
+- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
+- **Evidence:** ```json
+{
+  "google": "air conditioning contractor",
+  "apple": "consumer sector"
+}
+```
+
+### Finding #7: JSON-LD present but no LocalBusiness/BeautySalon type
+
+- **Severity:** 🟨 Medium
+- **Category:** Technical SEO
+- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
+- **Evidence:** ```json
+{
+  "url": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
+  "has_jsonld": true,
+  "has_local_business": false
+}
+```
+
+### Finding #8: Price level not set on GBP or Apple Maps
+
+- **Severity:** 🟩 Enhancement
+- **Category:** Content
+- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
+
+## Failed Surfaces
+
+- ❌ `bing_places` — no data returned