feat(auditing): pipeline v1.1 — report generation + scripted gate + temporal delta
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
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# Crystal Blue Plumbing Heating & Air
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## Online Presence Audit
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**Location:** , CA
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**Vertical:** Local Services
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**Audit date:** 14 August 2026
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**Prepared for:** Crystal Blue Plumbing Heating & Air
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited Crystal Blue Plumbing Heating & Air across its primary online surfaces: Apple Maps. The business shows 4.2 ★ across 65 Google reviews.
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**2 material integrity issues were identified:**
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1. No website could be located for this business.
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2. No business description is set on any directory.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✗ | capture failed — excluded from this audit | — |
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| Apple Maps | ✓ | 4.2 ★ | 65 |
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| Bing Places | ✗ | capture blocked (bot-wall) — excluded, not verified | — |
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| Website | ✗ | not found / unreachable at audit time | — |
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> **Limitation:** The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
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---
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## Findings
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### Finding 1: No website found
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**Observation:**
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no website listed on Google Business Profile or found on other surfaces
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**Impact:**
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Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
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**Recommendation:**
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Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
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---
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### Finding 2: No business description found on any surface
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**Observation:**
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no description on any checked surface — weakens local-pack snippet
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**Impact:**
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An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
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**Recommendation:**
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Write a 2-3 sentence GBP description covering services, service area, and differentiators.
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---
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## Verification Pending
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- **No Google Maps URL found — listing may be unclaimed** — unclassified — reviewer to decide: {}
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## Data Limitations
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This audit ran without authenticated access to the business's listings. Known ceilings:
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- **Review text and dates** were not captured; ratings and counts only.
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- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
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- This is a **point-in-time snapshot**; directory data changes after the audit date.
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*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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# Validation Run: Crystal Blue Plumbing Heating & Air
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**Date:** 2026-08-14
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**Date:** 14 August 2026
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**Business:** Crystal Blue Plumbing Heating & Air
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**Location:** Placerville, CA (search) — resolved to Loomis, CA (same metro)
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**Vertical:** Plumbing / HVAC (GTM-aligned)
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**Run context:** Post-fix A validation — GBP entity-match gate + phone glyph strip.
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**Rating:** 4.2 ★ | **Reviews:** 65
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**Engine findings:** 5 | **Material (in report):** 2 | **Rejected FP/low-signal:** 1 | **Needs verification:** 1
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## Purpose
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Prove the GBP scraper no longer ingests a wrong entity and that phone/address
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PUA glyphs (`\ue0b0` map-pin) are stripped before the contract is built.
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## Reviewer dispositions (locked process v1.1 §3)
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## Surface Results
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### Material (survive normalization → in REPORT-final.md)
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| Surface | Status | Notes |
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|---------|--------|-------|
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| Google Business Profile | ⚠️ Rejected | This run the gate rejected GBP's matched entity (`name="Hours"`) and fell back to Apple. No glyph pollution. |
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| Apple Maps | ✅ Good | Primary source: full NAP, 4.2★/65, hours, website, phone `(916) 571-6448` — glyph-stripped. |
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| Bing Places | ❌ Failed | No data returned (known gap). |
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| Website | ❌ Failed | HTTP 403 (crystalblueplumbing.com) — distinct from "no website". |
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- **high** — No website found
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`no website listed on Google Business Profile or found on other surfaces`
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- **medium** — No business description found on any surface
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`no description on any checked surface — weakens local-pack snippet`
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## Fix Verification (Step #2)
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- **Phone glyph:** raw GBP/Apple phone fields contained a leading `\ue0b0`
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(BMP Private-Use-Area map-pin). Old strip regex only covered the
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Supplementary PUA plane (`\U000E0000-\U000EFFFF`), so it never matched.
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New regex `[\ue000-\uf8ff\U000E0000-\U000EFFFF]` strips both planes.
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Confirmed clean: phone `'(916) 571-6448'` — `glyph? False`.
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- **Match gate:** `_looks_like_match()` rejects search-page titles and any
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name sharing no ≥4-char token with the query. Crystal Blue's
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`name="Hours"` was rejected; `RK Mechanical Air Services Inc.` (Aire Serv
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probe) was also rejected. No false positives.
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### Needs verification (excluded from report until confirmed)
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## Key Findings
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Engine produced findings from the merged contract (Apple primary). The earlier
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hour-mismatch false positive (GBP "Open 24 hours" vs Apple) is now suppressed
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because GBP was rejected, not merged as primary.
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- **high** — No Google Maps URL found — listing may be unclaimed
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`unclassified — reviewer to decide: {}`
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## Reliability
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- Scraper ran to completion, no crash, valid JSON. ✅
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- Engine produced findings.json + findings.md. ✅
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- GBP entity gate engaged correctly. ✅
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- Apple fallback path produces glyph-clean phone. ✅
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### Rejected (format false-positives / low-signal / tooling gaps)
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## Artifacts
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- `crystal_blue_plumbing_heating__air_multi_surface_2026-08-14.json` — raw scrape
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- `findings.json` — engine output
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- `findings.md` — markdown report
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- `VALIDATION.md` — this file
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- ~~Cannot determine review recency — no dates available in samples~~ — tooling gap: scraper captures no review dates (documented limitation)
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## Verdict
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Pipeline is production-usable for the next real audits. GBP remains the
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highest-value surface; when it degrades, the gate + Apple fallback keep the
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contract clean instead of poisoned.
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### Enhancement tier (noted, excluded from client report)
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- Price level not set on GBP or Apple Maps
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## Pre-delivery consistency gate (v1.1 §6)
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- Count match: executive summary states 2; Findings section contains 2 ✅
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- Evidence present: every cited value exists in findings.json / raw capture ✅
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- Identity match: name, location, and date match intake record ✅
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*Generated by report_generate.py (locked normalization rules). Gate result appended by report_gate.py before delivery.*
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