From 2d8928aa26dbd3868747efd075b79bcce7a47297 Mon Sep 17 00:00:00 2001 From: Leonard Date: Fri, 24 Jul 2026 05:45:02 +0000 Subject: [PATCH] Port main->develop: use-cases/06-devon-gym-owner.md --- docs/use-cases/06-devon-gym-owner.md | 37 ++++++++++++++++++++++++++++ 1 file changed, 37 insertions(+) create mode 100644 docs/use-cases/06-devon-gym-owner.md diff --git a/docs/use-cases/06-devon-gym-owner.md b/docs/use-cases/06-devon-gym-owner.md new file mode 100644 index 0000000..209d00d --- /dev/null +++ b/docs/use-cases/06-devon-gym-owner.md @@ -0,0 +1,37 @@ +# Use Case 06: Devon — The Gym Owner + +## Profile + +| Field | Value | +|---|---| +| Name | Devon | +| Business | Independent Gym / Fitness Studio | +| Employees | 4 | +| Revenue Driver | Memberships + Personal Training | +| Primary Goal | Consistent member growth, low churn | +| Digital Maturity | Low | + +## Problems + +- Relies on word-of-mouth, no systematic acquisition +- Weak Google visibility for "gym near me" / "personal trainer" +- Seasonal drop-offs (January spike, March crash) +- No review generation system +- Competitors (franchises, big boxes) dominate local pack + +## Success Metrics + +- Steady monthly membership signups +- Reduced seasonal churn +- Strong Google Maps presence +- Consistent review flow +- Personal training revenue growth + +## Desired Hermes Outcomes + +- Local SEO monitoring (maps pack, "gym near me", "personal trainer [city]") +- Competitor franchise tracking (equipment promos, trial offers, pricing) +- Review generation workflow (automated ask after milestone sessions) +- Google Business Profile optimization (services, photos, posts, Q&A) +- Seasonal campaign calendar (New Year, Summer prep, Back-to-school) +- Website conversion optimization (trial signup, class schedule, trainer bios) \ No newline at end of file