diff --git a/docs/templates/gbp-snapshot-intake.md b/docs/templates/gbp-snapshot-intake.md
index 34fc39c..3714c63 100644
--- a/docs/templates/gbp-snapshot-intake.md
+++ b/docs/templates/gbp-snapshot-intake.md
@@ -1,4 +1,4 @@
-# GBP Snapshot Intake
+# GBP Snapshot Intake v1.1
 
 **Purpose:** Capture raw Google Business Profile / Maps observations with zero analysis.
 
@@ -6,7 +6,7 @@
 
 **Who consumes this:** Leonard / agents — map fields into Data Inventory only. Do not invent.
 
-**Status values to use:** Observed / Not observed / Unknown
+**Status values to use:** Observed / Not observed / Unknown (or the specific options listed below)
 
 ---
 
@@ -28,10 +28,12 @@
 ## Reputation
 - **Star rating:**
 - **Review count:**
-- **Review response behavior observed:** Yes / No / Unknown
+- **Review responses observed:** Yes / No / Unknown
+- **Approx how many responses / how recent (optional):**
 
-## Ownership / Claim signals
-- **Claimed or "Own this business" visible:** Yes / No / Unknown
+## Ownership / Claim Signals
+- **“Own this business?” prompt visible:** Yes / No / Unknown
+- **Claimed status (your best judgment):** Yes / No / Unknown
 - **Verified badge or equivalent observed:** Yes / No / Unknown
 
 ## Operations
@@ -40,17 +42,21 @@
 - **Open now indicator observed:** Yes / No / Unknown
 
 ## Conversion
-- **Booking / appointment button present:** Yes / No / Unknown
+- **Booking button present on the GBP (not the website):** Yes / No / Unknown
 - **Booking button label (if any):**
+- **Messaging button present:** Yes / No / Unknown
 - **Other action buttons observed:**
 
-## Content surface
+## Content Surface
 - **Photos present:** Yes / No
 - **Approx photo count:**
-- **Posts visible:** Yes / No / Unknown
-- **Q&A visible:** Yes / No / Unknown
+- **Services listed:**
+- **Updates / Posts status:** Present with content / Present but empty / Not visible
+- **Most recent post date (approx, optional):**
+- **Q&A status:** Visible + has answers / Visible but empty / Not visible
+- **Attributes / highlights visible (optional):**
 
-## Related listings
+## Related Listings
 - **Second related listing nearby:** Yes / No / Unknown
 - **Related listing name(s):**
 - **Related listing notes (factual only):**