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+# Execution Roadmap — v0.1
+
+**Date:** 2026-08-13  
+**Status:** Accepted  
+**Owner:** Tony / VeriPath  
+**Scope:** Strategy | Product  
+
+**Strategic objective:** Build VeriPath into a paid, human-supervised verification service that produces trusted, agent-readable local-business records.
+
+GeoLocal is deferred. All active work focuses on audits and clean business data.
+
+---
+
+## Phase 0 — Governance Reset
+**Timeframe:** 1–2 days
+
+- Record current company philosophy and product boundary
+- Establish decision-record convention
+- Document system-of-record boundaries
+
+**Gate:** Philosophy recorded, roadmap accepted, next clients scoped.
+
+---
+
+## Phase 1 — Contract Layer
+**Timeframe:** Week 1
+
+- Canonical Business Record v0.1.1
+- Evidence and Freshness Policy v0.1
+- Record storage and classification convention
+
+**Gate:** Schema validates, evidence policy classifies real data, GeoLocal handoff described without GeoLocal changes.
+
+---
+
+## Phase 2 — Phoenix and Overcome Vertical Slice
+**Timeframe:** Weeks 2–3
+
+- Canonical business record for Phoenix Salon + Spa
+- Canonical business record for Overcome Fitness
+- AI representation audit
+- Silent Customer Loss Map
+- Owner-review draft
+
+**Gate:** Two complete draft records, findings mapped to evidence, delivery time measured.
+
+---
+
+## Phase 3 — Owner Review and Commercial Offer
+**Timeframe:** Weeks 3–4
+
+- Deliver VeriPath Agent Readiness Review
+- Test paid engagement ($500–$2,000 range)
+- Document which findings the owner values
+- Record pricing feedback
+
+**Gate:** At least one paid engagement or clear reason for non-payment documented.
+
+---
+
+## Phase 4 — Manual Monitoring Loop
+**Timeframe:** Weeks 4–6
+
+- Track hours, booking links, NAP, services, AI answers, reviews
+- Deliver monthly or biweekly change report
+- Discover useful alerts versus noise
+
+**Gate:** Three businesses monitored with the same workflow, recurring issue detected before owner notices.
+
+---
+
+## Phase 5 — Minimal Automation
+**Timeframe:** Weeks 6–10
+
+- Automate proven repetition (extraction, diffing, freshness, report scaffolding)
+- No Postgres, Celery, or dashboard until client volume justifies
+
+**Gate:** Workflow faster than manual baseline, accuracy maintained, failures visible.
+
+---
+
+## Phase 6 — GeoLocal Internal Handoff
+**Timeframe:** Deferred until proven
+
+Use approved VeriPath records as fixtures. Test read-only retrieval, freshness display, and provenance. No commercial deployment, ownership transfer, or external access.
+
+**Gate:** Internal agent retrieves approved records with correct freshness and action boundaries.
+
+---
+
+## First Milestone
+
+Two local businesses, one repeatable audit method, one paid engagement, one maintained canonical record.
+
+---
+
+## Related documents
+
+- `docs/decisions/2026-08-13-narrowing-scope-veripath-first.md`
+- `docs/decisions/2026-08-12-veripath-system-of-record-boundary.md`