# Salon Digital Intel

**Local search velocity audits and service system for salon/spa businesses within 10 miles of Cameron Park, CA.**

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## Repository Structure

```
salon-digital-intel/
├── reports/
│   ├── salon-digital-audit-report.md   # Full report — 11 audits + methodology + business model
│   └── audit-tracker.md                # Live tracker with scores, tiers, quick wins
├── audits/
│   ├── fine-arts-salon.md
│   ├── vibe-salon.md
│   ├── viren-hair-salon.md
│   ├── hangtown-barbershop.md
│   └── ... (growing)
├── system/
│   ├── strategic-positioning-addendum.md   # "Search velocity" vs "social media" reframe
│   ├── content-calendar-template.md        # (planned)
│   └── outreach-templates.md               # (planned)
└── README.md
```

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## Status

- **11 businesses audited** (Phase 1 complete)
- **Average score: 29/100**
- **Prime leads:** 5 digital ghosts (0–25), 5 weak pulse (26–50), 1 moderate (51–75)
- **Methodology:** 11-dimension weighted scorecard covering Website, Instagram, Facebook, GBP, Yelp, Booking, Content, SEO, Email, Brand, Reviews

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## Quick Reference

| Tier | Range | Count | Sales Priority |
|------|-------|-------|----------------|
| 👻 Digital Ghost | 0–25 | 5 | Highest |
| 💫 Weak Pulse | 26–50 | 5 | High |
| 🟡 Moderate | 51–75 | 1 | Medium |
| 🟢 Strong | 76–100 | 0 | Low |

---

## Business Model

Three-tier service:

| Tier | Price | Who It's For |
|------|-------|--------------|
| **Heartbeat** | $200–400/mo | Zero-involvement — AI-generated posts, auto-scheduled, monthly profile audits |
| **Heartbeat+** | $500–800/mo | Owner sends 3–5 photos/week, everything else handled |
| **White Glove** | $1,200–2,000/mo | Full strategy calls, captions, Stories, competitor monitoring |

Framed as **local search velocity** (not social media management). Every post is an indexed page. Every review response is a ranking signal. The entire local market is "dark" to Google — first mover claims local search by default.

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## Dual Purpose

1. **Competitive reconnaissance** for Phoenix Salon + Spa — understand competitor positioning
2. **Lead generation** for a digital presence service business

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See [`reports/salon-digital-audit-report.md`](./reports/salon-digital-audit-report.md) for the full deliverable.