---
id: AUD-002
title: "Vibe Salon — Audit Complete"
tags: [audit, cameron-park, hair, complete]
created: 2026-06-28
---

## What

Full digital footprint audit of Vibe Salon (3460 Palmer Dr, STE B, Cameron Park).

## Score

**30/100 — WEAK PULSE**

## Key Strengths

- Best website in Cameron Park — custom WordPress, multiple pages, good copy
- 8+ stylists with individual bios and photos
- Gallery with before/after work
- Clear service menu and product lines

## Key Gaps

- No business Instagram account (massive miss for a visual business)
- No online booking (phone-only is a barrier for under-40 clients)
- Yelp reviews low count (18) for a business that's been around
- No review management
- Facebook page exists but not actively driving engagement
- Website gallery not updated since 2018

## Quick Wins (SEO Focused)

1. Create business IG with keyword-rich bio + location tags
2. Add online booking (clicks → conversions)
3. Update website gallery (SEO freshness signal)
4. Fix the address confusion (Palmer Dr vs Mira Loma Dr)

**Estimated Score After Fixes: 48/100**

## Lead Viability

**HIGH** — They already invest in web. Extending to social is a natural upsell.