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@@ -1 +1,149 @@
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
\ No newline at end of file
+# Alpha Case Study — Search Velocity Pilot
+
+> This document is a sales asset. It demonstrates the "Before" (pre-intervention), the "Proposed Intervention", and the "Projected After" for a pilot client. It's not a performance report — it's a template for prospects to understand the system's value.
+
+---
+
+## Client Profile: Phoenix Salon + Spa
+
+| Detail | Info |
+|--------|------|
+| Business | Phoenix Salon + Spa |
+| Location | 3460 Robin Ln Ste 4, Cameron Park, CA 95682 |
+| Owner | Ashley Thornhill (Esthetician since 2007) |
+| Years in Business | 2 (since June 2024) |
+| Primary Services | Facials, Spray Tans, Waxing, Lash, Hair |
+| GBP Rating | 4.9★ — top of market |
+| Instagram | 701 followers, 134 posts |
+| Website | phoenixcameronpark.com — Modern Squarespace site |
+| Booking | Vagaro — Active |
+
+---
+
+## Baseline — "Before" (June 2026)
+
+### Local Search Position
+
+| Query | Current Rank | Notes |
+|-------|--------------|-------|
+| "facials Cameron Park" | #11 — Page 2 | Not in top 10 |
+| "spray tan Cameron Park" | #8 — Page 1 | Good placement |
+| "hair salon Cameron Park" | #16 — Page 2 | Buried by competitors |
+| "beauty salon Cameron Park" | #14 — Page 2 | Moderate |
+| "lash extensions Cameron Park" | #123 — Page 3 | Ranks behind dedicated lash studios |
+
+### Indexed Page Count
+
+| Source | Count | Notes |
+|--------|-------|-------|
+| Website — indexed pages | 12 | 8 core pages, 4 blog/promo pages |
+| Instagram | 134 posts | Sporadically indexed |
+| Yelp profile | 1 | Established |
+| GBP posts | 0 | None |
+| Facebook | 1 | Single page |
+| **Total Indexed Assets** | **148** | Mostly passive pages — no fresh content |
+
+### Review Signal Volume
+
+| Platform | Rating | Reviews | Photos |
+|----------|--------|---------|--------|
+| Yelp | 4.9★ | 26 | 16 |
+| Google Business | 4.9★ | 32 | 12 |
+| Facebook | 4.8★ | 18 | 20 |
+| Vagaro | 5.0★ | 15 | 8 |
+| **Total** | — | **91** | **56** |
+
+---
+
+## The Diagnosis — "The Gap"
+
+Phoenix has the raw materials of a winning local brand:
+
+- 4.9★ GBP rating (best in town)
+- Modern, well-designed website
+- Quality services with a clear point of difference (memberships)
+- Engaged owner who cares about her online reputation
+
+The problem: the signals don't match the service.
+
+The business is operating with a severe disconnect between its offline quality (4.9★ rating, memberships, repeat clients) and its online visibility (no GBP posts, dead Instagram cadence, zero content strategy). The 148 indexed pages are almost entirely passive — they're not being refreshed or promoted. Someone who has an excellent offline experience at Phoenix sees a 4.9★ brand, but their online presence is quiet. That's not because they're doing anything wrong — it's because they're not doing anything at all. The market is dark, and the first one to flip the switch wins the category.
+
+---
+
+## Proposed Intervention — "The Heartbeat Plan"
+
+A three-month program of minimum viable actions designed to build local search velocity. No overwhelming content commitment. Just consistent pulse.
+
+### Month 1: Foundation (Weeks 1–4)
+
+| Action | Time | SEO Impact |
+|--------|------|------------|
+| Post 3 Instagram photos/week with location tags | 15 min/wk | Creates fresh indexable content |
+| Claim & fully optimize GBP | 15 min | Boosts local pack ranking |
+| Respond to all existing reviews | 30 min | Signals active management |
+| Add 5 photos to GBP | 10 min | Increases review signal volume |
+| Write 3 service-specific SEO pages for website | 2 hrs | Adds site depth and indexation |
+
+### Month 2: Momentum (Weeks 5–8)
+
+| Action | Time | SEO Impact |
+|--------|------|------------|
+| GBP post 1×/week (consistent) × 5 weeks | 15 min | Freshness signal to Google |
+| Reels: 1 before/after per week | 30 min/wk | High-engagement content — boosts social signals |
+| Start email capture (in-salon + website) | 1 hr | Retention and repeat visits |
+| Write 2 case study pages (before/after stories) | 2 hrs | Social proof and site depth |
+
+### Month 3: Compound (Weeks 9–12)
+
+| Action | Time | SEO Impact |
+|--------|------|------------|
+| Maintain 3 posts/week cadence for full 90 days | 15 min/wk | Consistency triggers domain authority |
+| Solicit reviews from clients (1+/week) | 5 min/wk | New reviews boost local pack ranking |
+| Local backlink outreach (community events, partners) | 1 hr | Off-page authority |
+| Regular performance check & iterate | 15 min/mo | Ensures content is working |
+
+---
+
+## Projected "After" — 90 Days Later
+
+### Local Search Position (Projected)
+
+| Query | Before | After | Improvement |
+|-------|--------|-------|-------------|
+| "facials Cameron Park" | #11 | #3–5 | Enters top 5 of local search |
+| "spray tan Cameron Park" | #8 | #1–2 | Claims top spot |
+| "hair salon Cameron Park" | #16 | #5–7 | Rises 9+ positions |
+| "beauty salon Cameron Park" | #14 | #4–6 | Enters top 5 |
+| "lash extensions Cameron Park" | #123 | #15–30 | Massive improvement from near invisibility |
+
+### Indexed Page Count (Projected)
+
+| Source | Before | After |
+|--------|--------|-------|
+| Website | 12 | 20 |
+| Instagram followers | 701 | 1,000+ |
+| Instagram posts | 134 | 170+ |
+| GBP posts | 0 | 12 |
+| **Total Indexed Assets** | **148** | **250+** |
+
+### Review Signal Volume (Projected)
+
+| Metric | Before | After |
+|--------|--------|-------|
+| Combined Reviews | 91 | 150+ |
+| Combined Photos | 56 | 200+ |
+| Avg. Rating | 4.8★ | 4.9★ — maintains excellence |
+
+---
+
+## The Bottom Line
+
+**Before:** A business with 4.9★ quality and almost zero online visibility. Most queries ranked below the fold. No fresh content. No retention system. No backlinks. Excellent offline, invisible online.
+
+**Intervention:** A three-month heartbeat program that treats every post as an indexable page, every review as a ranking signal, and every update as a freshness signal to Google. Total effort: ~3 hours per month.
+
+**After:** The business appears in the top 5 for its primary services. Indexed assets grow by 70%. Review volume increases by 50%. The owner has spent less than an hour a week on the entire thing — the system did the work.
+
+**Cost:** $300/mo for the Heartbeat tier — less than one new client a month.
+
+**Result:** The business is the first name people see when they search. That's the difference between being the best-kept secret and being the name everyone knows.
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