4.9 KiB
Phoenix Website · Hallmark Redesign
Repo: Tony_tech/phoenix-website-hallmark
Live site (unchanged): phoenixcameronpark.com
Business: Phoenix Salon + Spa · Cameron Park, CA (Ashley Thornhill, founder + lead esthetician)
Status: Prototype only — not deployed live. No auto-publish.
What this project is
A redesign track for the Phoenix Salon + Spa website, starting from a full Hallmark (anti-AI-slop) design audit of the live homepage and a local recreation that keeps real business content while replacing the template skeleton.
In this repo
| Path | Purpose |
|---|---|
README.md |
This file — project definition and why |
docs/PROJECT.md |
Goals, non-goals, constraints, success criteria |
docs/hallmark-audit-2026-07-16.md |
Full Hallmark audit of the live site |
prototype/ |
Self-contained Hallmark homepage prototype (index.html, tokens.css, styles.css) |
docs/decision-log.md |
One-change-one-entry decisions for this project |
Not this project
- Not a full multi-page production rewrite (yet)
- Not social content, Instagram, or OpenMontage clip factory (see
personal-agent-os/projects/salon-social-media-system) - Not competitive audits of other salons (see
Tony_tech/salon-digital-intel) - Not live deploy to production without explicit user approval
Why we are doing it
The problem
The live site (phoenixcameronpark.com) carries real value — Ashley’s expertise, memberships, reviews, address, photography — but ships inside a Lovable / AI-default local-business layout:
- Centred hero + equal service cards + “Learn More →” factory
- Three equal “STEP” onboarding cards
- Eyebrow labels on every section
- Inter + pure white SaaS tokens under a warm cream varnish
- Entry modal + awards banner + awards section competing with Book
- Voice collision: title says luxury, H1 says “Hey bestie”, body says “Elevated Beauty”
That reads as generic AI template, not as Phoenix / Ashley / Cameron Park. For a service business that wins on trust and taste, the site’s skeleton undercuts the craft in the treatment room.
The opportunity
Hallmark (Nutlope / Together AI skill, installed into Leonard) encodes anti-slop rules: structural variety, honest copy, token discipline, sparse nav/footer, photographic split layouts. We use it to:
- Diagnose the live site with a named punch list (audit).
- Prove a better shape with a local prototype (no risk to production).
- Iterate with Tony/Ashley before any live cutover.
- Compound a reusable pattern for other local businesses later (search-velocity / digital presence work).
Why now
- Hallmark was integrated into Leonard (2026-07-16) specifically for non-slop design work.
- Phoenix is the flagship local brand for Tony + Ashley; the website is the front door for booking and memberships.
- Prototype-first avoids the past failure mode of patching live surfaces without approval.
Design direction (prototype v1)
| Axis | Choice |
|---|---|
| Macrostructure | Split Studio (photo / text diptychs) |
| Genre | Editorial · warm studio |
| Theme | Custom — warm oat paper, deep ink, small teal accent |
| Type | Cormorant Garamond + IBM Plex Sans + Source Serif 4 (quotes) |
| Nav | Sparse (Services · Memberships · Ashley · Reviews · Visit + Book) |
| Footer | Statement close, not multi-column SaaS dump |
| Voice | Treatment-room honesty — not bestie / not elevated-marketing cliché |
Content kept: services, Glow $70, tans from $95, Ashley bio, client quotes, address, phone, email, live CDN photos.
Cut: modal, 3-step cards, equal card factory, Inter, pure white paper, awards as full section (kept as one ribbon line).
Operating rules (binding)
- Gitea is the archive for this project’s artifacts.
- No live deploy without explicit “publish / deploy / ship to production” from Tony.
- Preview before publish — show local or staged result; get approval.
- One change = one commit = one decision-log entry when we start mutating production paths.
- Ashley voice accuracy is top priority; no invented metrics or overclaims.
How to view the prototype
Local (VPS path used during build):
/home/vpsadmin/phoenix-hallmark-prototype/index.html
Or open the files under prototype/ in this repo after clone.
Book / membership links still point at the live site; forms in the prototype are inert demos.
Next steps (not started until asked)
- Tony/Ashley review of prototype v1 (likes / dislikes)
- Section-level revisions
- Multi-page shell (services, membership, contact) still local
- Only after approval: staged deploy plan for production
Initialized 2026-07-16 by Leonard (Hermes) on Tony’s direction: audit live site → Hallmark recreation → persist to Gitea with project definition.