Phoenix Website · Hallmark Redesign

Repo: Tony_tech/phoenix-website-hallmark
Live site (unchanged): phoenixcameronpark.com
Status: Prototype v2 — not deployed live.

How to view (clone on your machine)

git clone https://gitea.vps1.afterthedemo.com/Tony_tech/phoenix-website-hallmark.git
cd phoenix-website-hallmark/prototype
open index.html          # macOS
# or: xdg-open index.html
# or: python3 -m http.server 8765  →  http://localhost:8765/

Needs network for Google Fonts + live CDN images.

What this project is

Redesign track for Phoenix Salon + Spa’s website: Hallmark anti-slop structure plus Ashley’s vision as the emotional and visual filter.

Path	Purpose
`README.md`	This file
`docs/PROJECT.md`	Goals / non-goals
`docs/hallmark-audit-2026-07-16.md`	Live-site audit
`docs/decision-log.md`	Decisions
`prototype/`	v2 homepage (`index.html`, `tokens.css`, `styles.css`)

Why we are doing it

Live site has real strength (Ashley, services, prices, photos) inside a Lovable/AI template shell. First prototype fixed the shell (“less slop”) but felt cool/austere vs Ashley’s warm, clean, safe, intentional spa. v2 re-centers her brain dump.

Ashley’s north star (from Gitea)

Ashley actually cares. She knows skin. She sees the whole person. Phoenix feels clean, safe, professional, warm, and intentional. I trust her.

v2 design choices

Element	Choice
Palette	Cream / charcoal / gold `#C9A86B` / soft pink `#E8B4BC`
Type	Playfair Display + DM Sans
Hero	Trust / whole person — not “bestie” or luxury cliché
Ashley	Early on page
Logo	Small header mark only — no mid-page feathers/flames wallpaper
Structure	Keep anti-slop (no 3 equal steps, no Inter/white SaaS factory)
CTAs	Soft booking language

Operating rules

Gitea is the archive
No live deploy without explicit approval
Preview before publish
Sensitive claims (e.g. weight, faith) need Ashley confirmation before public use
Tony approves public-facing ship

Versions

v1 — Hallmark Split Studio, Cormorant/teal (less slop, not loved)
v2 — Ashley vision filter (current prototype/)

Updated 2026-07-16 — v2 for local clone review.

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