# Hallmark audit — phoenixcameronpark.com

**Date:** 2026-07-16  
**Method:** Live browser + HTML/CSS fetch. No live edits.  
**Stack signal:** Vite/React SPA, Tailwind, Google Fonts; meta includes Lovable / gpt-engineer upload hosts.  
**Canonical note:** HTML `canonical` pointed at `phoenixsalonspa.com` while host is `phoenixcameronpark.com`.

## Verdict

**Reads as AI-generated local-business template** with warm cream polish. Real ingredients (Ashley, memberships, reviews, photos) trapped in default skeleton.

**Count:** 8 critical · 8 major · 5 minor  

## Critical

1. Structural AI template (hero → steps → equal cards → proof → footer)  
2. Three equal STEP cards  
3. Centred stacked hero (title/lede/CTAs on one axis)  
4. Inter as body default  
5. Pure white paper (`--background: 0 0% 100%`)  
6. Eyebrow on nearly every section  
7. Interrupt-first UX (vote modal on entry)  
8. Equal service-card factory + “Learn More →”  

## Major

1. AI nav (many links + cart + search + book)  
2. AI multi-column footer  
3. Voice collision: luxury / bestie / elevated marketing  
4. Soft social proof without hard numbers (“trusted by hundreds…”)  
5. Monotone section rhythm  
6. Cliché headlines  
7. Awards overweighted (bar + modal + section)  
8. `overflow-x: hidden` instead of `clip`  

## Minor

Emoji CTAs, decorative diamond filler, star-image review chrome, Cormorant italic weights loaded, mid-render gold hex drift vs tokens.

## What works

Real services, Glow $70 / tans from $95, Ashley bio, local address/phone, interior + owner photography, booking CTAs present.

## Prototype response

See `prototype/` — Split Studio macrostructure, custom warm theme, sparse nav, statement footer, no modal/step cards/Inter/pure white.

Full punch-list narrative also delivered in Telegram session 2026-07-16.