# Phoenix Website · Hallmark Redesign

**Repo:** `Tony_tech/phoenix-website-hallmark`  
**Live site (unchanged):** [phoenixcameronpark.com](https://www.phoenixcameronpark.com)  
**Business:** Phoenix Salon + Spa · Cameron Park, CA (Ashley Thornhill, founder + lead esthetician)  
**Status:** Prototype only — **not deployed live**. No auto-publish.

---

## What this project is

A **redesign track for the Phoenix Salon + Spa website**, starting from a full Hallmark (anti-AI-slop) design audit of the live homepage and a **local recreation** that keeps real business content while replacing the template skeleton.

### In this repo

| Path | Purpose |
|------|---------|
| `README.md` | This file — project definition and why |
| `docs/PROJECT.md` | Goals, non-goals, constraints, success criteria |
| `docs/hallmark-audit-2026-07-16.md` | Full Hallmark audit of the live site |
| `prototype/` | Self-contained Hallmark homepage prototype (`index.html`, `tokens.css`, `styles.css`) |
| `docs/decision-log.md` | One-change-one-entry decisions for this project |

### Not this project

- Not a full multi-page production rewrite (yet)
- Not social content, Instagram, or OpenMontage clip factory (see `personal-agent-os/projects/salon-social-media-system`)
- Not competitive audits of other salons (see `Tony_tech/salon-digital-intel`)
- Not live deploy to production without explicit user approval

---

## Why we are doing it

### The problem

The live site (`phoenixcameronpark.com`) carries **real value** — Ashley’s expertise, memberships, reviews, address, photography — but ships inside a **Lovable / AI-default local-business layout**:

- Centred hero + equal service cards + “Learn More →” factory  
- Three equal “STEP” onboarding cards  
- Eyebrow labels on every section  
- Inter + pure white SaaS tokens under a warm cream varnish  
- Entry modal + awards banner + awards section competing with **Book**  
- Voice collision: title says *luxury*, H1 says *“Hey bestie”*, body says *“Elevated Beauty”*

That reads as **generic AI template**, not as Phoenix / Ashley / Cameron Park. For a service business that wins on trust and taste, the site’s skeleton undercuts the craft in the treatment room.

### The opportunity

Hallmark (Nutlope / Together AI skill, installed into Leonard) encodes anti-slop rules: structural variety, honest copy, token discipline, sparse nav/footer, photographic split layouts. We use it to:

1. **Diagnose** the live site with a named punch list (audit).  
2. **Prove** a better shape with a local prototype (no risk to production).  
3. **Iterate** with Tony/Ashley before any live cutover.  
4. **Compound** a reusable pattern for other local businesses later (search-velocity / digital presence work).

### Why now

- Hallmark was integrated into Leonard (2026-07-16) specifically for non-slop design work.  
- Phoenix is the flagship local brand for Tony + Ashley; the website is the front door for booking and memberships.  
- Prototype-first avoids the past failure mode of patching live surfaces without approval.

---

## Design direction (prototype v1)

| Axis | Choice |
|------|--------|
| Macrostructure | **Split Studio** (photo / text diptychs) |
| Genre | Editorial · warm studio |
| Theme | Custom — warm oat paper, deep ink, small teal accent |
| Type | Cormorant Garamond + IBM Plex Sans + Source Serif 4 (quotes) |
| Nav | Sparse (Services · Memberships · Ashley · Reviews · Visit + Book) |
| Footer | Statement close, not multi-column SaaS dump |
| Voice | Treatment-room honesty — not bestie / not elevated-marketing cliché |

**Content kept:** services, Glow $70, tans from $95, Ashley bio, client quotes, address, phone, email, live CDN photos.  
**Cut:** modal, 3-step cards, equal card factory, Inter, pure white paper, awards as full section (kept as one ribbon line).

---

## Operating rules (binding)

1. **Gitea is the archive** for this project’s artifacts.  
2. **No live deploy** without explicit “publish / deploy / ship to production” from Tony.  
3. **Preview before publish** — show local or staged result; get approval.  
4. **One change = one commit = one decision-log entry** when we start mutating production paths.  
5. **Ashley voice accuracy** is top priority; no invented metrics or overclaims.

---

## How to view the prototype

Local (VPS path used during build):

```text
/home/vpsadmin/phoenix-hallmark-prototype/index.html
```

Or open the files under `prototype/` in this repo after clone.

Book / membership links still point at the **live** site; forms in the prototype are inert demos.

---

## Next steps (not started until asked)

- [ ] Tony/Ashley review of prototype v1 (likes / dislikes)  
- [ ] Section-level revisions  
- [ ] Multi-page shell (services, membership, contact) still local  
- [ ] Only after approval: staged deploy plan for production  

---

*Initialized 2026-07-16 by Leonard (Hermes) on Tony’s direction: audit live site → Hallmark recreation → persist to Gitea with project definition.*