# Decision log — phoenix-website-hallmark

## 2026-07-16: Project start + Hallmark audit + local prototype v1

**Decision:** Create dedicated Gitea repo `Tony_tech/phoenix-website-hallmark`, store project definition, audit, and v1 prototype. No live deploy.

**Rationale:** Live site has real content but AI-template structure. Prototype-first.

**Trade-offs:** Homepage-only; live CDN images; book links to production.

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## 2026-07-16: Homepage v2 — Ashley vision filter

**Decision:** Rebuild `prototype/` as v2 driven by Ashley’s Gitea brain dump, not Hallmark structure alone.

**Rationale:** User liked v1 “less slop” but did not love it. v1 was anti-template; v2 must feel like Ashley: clean, safe, professional, warm, intentional; whole-person care; cream/gold/charcoal + Playfair; trust sentence first; Ashley early; no bird wallpaper; soft CTAs.

**Sources used:**
- `Tony_tech/personal-agent-os` → `ashleys-vision-summary.md`, `brand-guidelines.md`
- `Tony_tech/research` → `phoenix-salon-brand-voice.md`
- Collaborator sourcemap / brand-voice transcript (visual: Playfair, cream/gold/charcoal, #E8B4BC, #C9A86B, DM Sans)

**Implementation:** Updated `prototype/index.html`, `tokens.css`, `styles.css`; README note for clone/view.

**Trade-offs accepted:**
- Still homepage-only prototype
- Sensitive claims (weight loss, faith) omitted until confirmed
- Phoenix logo kept small in header only (not mid-page watermarks)

**Not confirmed:** Final gold hex preference if Ashley has a different brand book; multi-page IA; production deploy stack.