docs: project purpose — what this is and why (Phoenix Hallmark redesign)
This commit is contained in:
@@ -1,3 +1,115 @@
|
|||||||
# phoenix-website-hallmark
|
# Phoenix Website · Hallmark Redesign
|
||||||
|
|
||||||
Phoenix Salon + Spa website redesign — Hallmark anti-slop recreation of phoenixcameronpark.com. Local prototypes only; no live deploy without approval.
|
**Repo:** `Tony_tech/phoenix-website-hallmark`
|
||||||
|
**Live site (unchanged):** [phoenixcameronpark.com](https://www.phoenixcameronpark.com)
|
||||||
|
**Business:** Phoenix Salon + Spa · Cameron Park, CA (Ashley Thornhill, founder + lead esthetician)
|
||||||
|
**Status:** Prototype only — **not deployed live**. No auto-publish.
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## What this project is
|
||||||
|
|
||||||
|
A **redesign track for the Phoenix Salon + Spa website**, starting from a full Hallmark (anti-AI-slop) design audit of the live homepage and a **local recreation** that keeps real business content while replacing the template skeleton.
|
||||||
|
|
||||||
|
### In this repo
|
||||||
|
|
||||||
|
| Path | Purpose |
|
||||||
|
|------|---------|
|
||||||
|
| `README.md` | This file — project definition and why |
|
||||||
|
| `docs/PROJECT.md` | Goals, non-goals, constraints, success criteria |
|
||||||
|
| `docs/hallmark-audit-2026-07-16.md` | Full Hallmark audit of the live site |
|
||||||
|
| `prototype/` | Self-contained Hallmark homepage prototype (`index.html`, `tokens.css`, `styles.css`) |
|
||||||
|
| `docs/decision-log.md` | One-change-one-entry decisions for this project |
|
||||||
|
|
||||||
|
### Not this project
|
||||||
|
|
||||||
|
- Not a full multi-page production rewrite (yet)
|
||||||
|
- Not social content, Instagram, or OpenMontage clip factory (see `personal-agent-os/projects/salon-social-media-system`)
|
||||||
|
- Not competitive audits of other salons (see `Tony_tech/salon-digital-intel`)
|
||||||
|
- Not live deploy to production without explicit user approval
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Why we are doing it
|
||||||
|
|
||||||
|
### The problem
|
||||||
|
|
||||||
|
The live site (`phoenixcameronpark.com`) carries **real value** — Ashley’s expertise, memberships, reviews, address, photography — but ships inside a **Lovable / AI-default local-business layout**:
|
||||||
|
|
||||||
|
- Centred hero + equal service cards + “Learn More →” factory
|
||||||
|
- Three equal “STEP” onboarding cards
|
||||||
|
- Eyebrow labels on every section
|
||||||
|
- Inter + pure white SaaS tokens under a warm cream varnish
|
||||||
|
- Entry modal + awards banner + awards section competing with **Book**
|
||||||
|
- Voice collision: title says *luxury*, H1 says *“Hey bestie”*, body says *“Elevated Beauty”*
|
||||||
|
|
||||||
|
That reads as **generic AI template**, not as Phoenix / Ashley / Cameron Park. For a service business that wins on trust and taste, the site’s skeleton undercuts the craft in the treatment room.
|
||||||
|
|
||||||
|
### The opportunity
|
||||||
|
|
||||||
|
Hallmark (Nutlope / Together AI skill, installed into Leonard) encodes anti-slop rules: structural variety, honest copy, token discipline, sparse nav/footer, photographic split layouts. We use it to:
|
||||||
|
|
||||||
|
1. **Diagnose** the live site with a named punch list (audit).
|
||||||
|
2. **Prove** a better shape with a local prototype (no risk to production).
|
||||||
|
3. **Iterate** with Tony/Ashley before any live cutover.
|
||||||
|
4. **Compound** a reusable pattern for other local businesses later (search-velocity / digital presence work).
|
||||||
|
|
||||||
|
### Why now
|
||||||
|
|
||||||
|
- Hallmark was integrated into Leonard (2026-07-16) specifically for non-slop design work.
|
||||||
|
- Phoenix is the flagship local brand for Tony + Ashley; the website is the front door for booking and memberships.
|
||||||
|
- Prototype-first avoids the past failure mode of patching live surfaces without approval.
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Design direction (prototype v1)
|
||||||
|
|
||||||
|
| Axis | Choice |
|
||||||
|
|------|--------|
|
||||||
|
| Macrostructure | **Split Studio** (photo / text diptychs) |
|
||||||
|
| Genre | Editorial · warm studio |
|
||||||
|
| Theme | Custom — warm oat paper, deep ink, small teal accent |
|
||||||
|
| Type | Cormorant Garamond + IBM Plex Sans + Source Serif 4 (quotes) |
|
||||||
|
| Nav | Sparse (Services · Memberships · Ashley · Reviews · Visit + Book) |
|
||||||
|
| Footer | Statement close, not multi-column SaaS dump |
|
||||||
|
| Voice | Treatment-room honesty — not bestie / not elevated-marketing cliché |
|
||||||
|
|
||||||
|
**Content kept:** services, Glow $70, tans from $95, Ashley bio, client quotes, address, phone, email, live CDN photos.
|
||||||
|
**Cut:** modal, 3-step cards, equal card factory, Inter, pure white paper, awards as full section (kept as one ribbon line).
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Operating rules (binding)
|
||||||
|
|
||||||
|
1. **Gitea is the archive** for this project’s artifacts.
|
||||||
|
2. **No live deploy** without explicit “publish / deploy / ship to production” from Tony.
|
||||||
|
3. **Preview before publish** — show local or staged result; get approval.
|
||||||
|
4. **One change = one commit = one decision-log entry** when we start mutating production paths.
|
||||||
|
5. **Ashley voice accuracy** is top priority; no invented metrics or overclaims.
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## How to view the prototype
|
||||||
|
|
||||||
|
Local (VPS path used during build):
|
||||||
|
|
||||||
|
```text
|
||||||
|
/home/vpsadmin/phoenix-hallmark-prototype/index.html
|
||||||
|
```
|
||||||
|
|
||||||
|
Or open the files under `prototype/` in this repo after clone.
|
||||||
|
|
||||||
|
Book / membership links still point at the **live** site; forms in the prototype are inert demos.
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Next steps (not started until asked)
|
||||||
|
|
||||||
|
- [ ] Tony/Ashley review of prototype v1 (likes / dislikes)
|
||||||
|
- [ ] Section-level revisions
|
||||||
|
- [ ] Multi-page shell (services, membership, contact) still local
|
||||||
|
- [ ] Only after approval: staged deploy plan for production
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
*Initialized 2026-07-16 by Leonard (Hermes) on Tony’s direction: audit live site → Hallmark recreation → persist to Gitea with project definition.*
|
||||||
|
|||||||
Reference in New Issue
Block a user