docs: Hallmark audit of live phoenixcameronpark.com

docs/hallmark-audit-2026-07-16.md

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+# Hallmark audit — phoenixcameronpark.com
+
+**Date:** 2026-07-16  
+**Method:** Live browser + HTML/CSS fetch. No live edits.  
+**Stack signal:** Vite/React SPA, Tailwind, Google Fonts; meta includes Lovable / gpt-engineer upload hosts.  
+**Canonical note:** HTML `canonical` pointed at `phoenixsalonspa.com` while host is `phoenixcameronpark.com`.
+
+## Verdict
+
+**Reads as AI-generated local-business template** with warm cream polish. Real ingredients (Ashley, memberships, reviews, photos) trapped in default skeleton.
+
+**Count:** 8 critical · 8 major · 5 minor  
+
+## Critical
+
+1. Structural AI template (hero → steps → equal cards → proof → footer)  
+2. Three equal STEP cards  
+3. Centred stacked hero (title/lede/CTAs on one axis)  
+4. Inter as body default  
+5. Pure white paper (`--background: 0 0% 100%`)  
+6. Eyebrow on nearly every section  
+7. Interrupt-first UX (vote modal on entry)  
+8. Equal service-card factory + “Learn More →”  
+
+## Major
+
+1. AI nav (many links + cart + search + book)  
+2. AI multi-column footer  
+3. Voice collision: luxury / bestie / elevated marketing  
+4. Soft social proof without hard numbers (“trusted by hundreds…”)  
+5. Monotone section rhythm  
+6. Cliché headlines  
+7. Awards overweighted (bar + modal + section)  
+8. `overflow-x: hidden` instead of `clip`  
+
+## Minor
+
+Emoji CTAs, decorative diamond filler, star-image review chrome, Cormorant italic weights loaded, mid-render gold hex drift vs tokens.
+
+## What works
+
+Real services, Glow $70 / tans from $95, Ashley bio, local address/phone, interior + owner photography, booking CTAs present.
+
+## Prototype response
+
+See `prototype/` — Split Studio macrostructure, custom warm theme, sparse nav, statement footer, no modal/step cards/Inter/pure white.
+
+Full punch-list narrative also delivered in Telegram session 2026-07-16.