Phoenix Salon + Spa — Overview

Single authoritative picture of the Phoenix Salon + Spa engagement. Verified against the live site 2026-09-10 and re-verified 2026-09-11 (live sweep). Supersedes scattered notes; status, roadmap, and handout hold the operational detail.

The business

Phoenix Salon + Spa — 3460 Robin Lane, Suite 4, Cameron Park, CA 95682 (near Dutch Bros / Moonraker / Wally's Pizza Bar; last parking lot on the right)
(530) 350-9197 (call or text) · ashley@phoenixcameronpark.com · phoenixcameronpark.com
Booking via Vagaro; by appointment, same-day when available; 24-hour cancellation policy
Rebranded from La Mae / LaMae Salon & Spa — legacy name still live in several third-party directories (see handout findings #2)
Website stack: modern rebuild (Vite/astro-style assets), contact form, Vagaro booking, member login

The owner

Ashley Thornhill — founder + lead esthetician; licensed since 2007 (~19 years)
Specialties: custom corrective facials, microdermabrasion, chemical peels, Brazilian/bikini + full-body waxing, airbrush spray tanning
Positioning: experience + intuition + advanced esthetic knowledge, "customized to you"
Nominated in Style Magazine's 2026 Readers' Choice Awards (winners Oct 2026) — live vote page
Relationship to operator (AshBot): records show business client only. (No girlfriend/personal dimension in any vault/memory file — user mentioned it in chat 2026-09-10; not recorded until confirmed.)

Services & membership

Services: custom corrective facials, spray tans, waxing, lash extensions + brows, hair (independent stylists, booth/suite rental)
Phoenix Glow Membership: $70/mo — 1 monthly skin-maintenance facial, 20% off enhancements, 15% off retail, 3-month commitment
Spray Tan Membership: from $95/mo
Integrations: IMAGE Skincare, Microbiome Labs (MegaSproBiotic, MegaMucosa, MegaPre, Mega IgG2000)
10 content pillars: skin journey, treatment-room education, product education, inside-out support, membership culture, spray-tan authority, waxing confidence, owner/salon culture, local community, personal brand
Gut-skin rule (hard): plain language, short sentences, no jargon — per social-media vision doc (AgentOS salon-social-media-system)

VeriPath audit (2026-08-13, Leonard)

Finding 1: website hours wrong (site said Sunday open; owner closed)
Finding 2: La Mae residue across 6 surfaces (3 update, 2 keep, 1 untouchable customer review) — detailed in handout
Trigger: newest Google review 125 days stale; GBP showed no photos publicly
Roadmap: 4 owner-side fixes (GBP, Apple Business Connect, Yelp, website) → 30-day (JSON-LD hours, canonical URL, review-request flow 3–5/mo, 15–25 GBP photos) → 30–90 day (directory cleanups, 301 kill lamaesalonspa.com) → standing monthly NAP re-check
Status: open items behind. See roadmap.md for the full checklist.

Open items surfaced 2026-09-10/11 (needs action)

Site hours still wrong — and now internally contradictory (verified 09-11). The contact page visible text says Mon–Fri 9–7, Sat & Sun 9–5; the site's JSON-LD structured data says Mon–Sat 10:00–18:00, Sunday omitted. Neither matches owner truth (Mon–Fri 9–6, Sat 9–3, Sun closed). Search engines/AI trust JSON-LD; humans trust the text — two wrong answers. To fix: one source of truth in both places, then re-scrape clean. See phoenix-hours-fix for paste-ready copy
Ghost domain is a dead 301. lamaesalonspa.com redirects to www.lamaesalonspa.com, which fails HTTP 526 (Cloudflare can't reach origin) — a dead endpoint still living under her old name, confusing crawlers/links. Kill or repoint in the 30–90 day work; see roadmap item 14
Yahoo listing: still shows 9–7 daily hours (wrong) and lists the city as Shingle Springs (not Cameron Park). Aggregator refresh will lag until source data is right (fix website + GBP first, then it streams)
Call note mislabel (2026-08-15): the call note says "Ashley's gym" — verbal fumble; Ashley owns the salon/spa and trains at Overcome Fitness (member, not owner). Correction recorded here; file kept as history
Overcome Fitness — where Ashley trains. Adjacent relationship, not a Phoenix asset. Also the gym vertical the 08-15 call planned to audit next (never started). Possible warm referral; do not merge with Phoenix work

Verified sweep 2026-09-11 — what's actually good now

Google: 4.9★ ~64–65 reviews (up from the stale trigger). 2026-02-14 (Elizabeth E.) and 2026-04-21 (Julia C.) reviews live
Yelp (via Yahoo feed): 5.0★ / 65 reviews; recent spray-tan review 2026-06-20 visible
Bonus fact: Yahoo photo caption identifies "Owners & Mother / Daughter: Pat & Ashley Thornhill" — mother-daughter co-owner fact, useful for team/press/social

Documents

handout — original audit findings (client-facing, 2026-08-13)
roadmap — implementation plan with effort/impact (2026-08-13)
status — project status + open work
veripath/index — parent service/project

To do

Fix contact-page hours + JSON-LD to owner truth, then verify Google/Yelp/Apple pick-up
Sweep remaining La Mae residue + legacy-listing layer
Stand up the standing monthly NAP re-check

5.5 KiB Raw Blame History Unescape Escape