Phoenix name-change remediation — living review loop

Slug: phoenix-salon
Updated: 2026-09-20 ~12:08 PT (CoS)
Sibling: surface-checklist.md (what is open/done) · sop-email-follow-up.md (email silence + nudges) This file: what we tried, what landed, what we cut — reviewed after each batch

Keep this glanceable. One row per action. Update after every Job Card / batch — do not wait for end of project.

Triage framing (who feels the friction)

Sort work in this order. Prefer the top of the list when choosing the next batch.

Priority	Who feels it	Examples	Bias
1 — Customers	People trying to find / book / trust Phoenix	GBP/Maps, site NAP, IG, Yelp, stale “La Mae / Flying C” on directories customers actually click	Highest impact; fix or email first
2 — Vendors / partners	Platforms, directories, aggregators, review networks	Birdeye, MapQuest tickets, Superpages, FindGlocal, hairsalonsinusa	Batch email/ticket; park Cloudflare / no-contact
3 — Back-office	Us / Ashley ops friction	Onboarding folder, auth, GBP Manager invite, VeriMail process lessons	Do when it unblocks 1–2; don’t let it crowd out customer surfaces

How to use (30-second ritual)

After each batch:

Add rows under Batch log (copy a blank row if needed).
Mark Worked? yes / partial / no / too-soon.
Fill Keep (repeat next time) and Cut (never again / demote).
If a pattern shows twice, write one line under Patterns.
Sync status into surface-checklist.md.

Patterns (fill as we learn)

Seen	Keep / Cut	Since
(empty — first patterns after 2–3 batches)

Seed from Gate 3 pilot (not a full batch review yet):

Keep: on-disk send receipt + .eml before claiming SENT.
Keep: Method A with hermes .venv python (system Python312 burns a run).
Cut: treating Cloudflare/no-contact scrapers as email targets (WONT-DO fast).
Cut: Anthony personally chasing aggregators day-to-day.

Batch log

Batch 0 — Gate 3 email pilot (2026-09-19 → inbox check 2026-09-20)

#	What we did	Channel / audience	Priority	Worked?	Keep	Cut	Evidence
1	Checked FindGlocal listing	Vendor directory (public)	2	yes — already canonical	Fast “already green → WONT-DO”	Spending time on claim/contact forms when NAP is right	`gate3-pilot/2026-09-19/evidence/findglocal-*.html`
2	Hit hairsalonsinusa	Vendor directory	2	no — CF 403	Immediate WONT-DO when CF blocks + no mailto	Retry loops / browser rabbit holes same day	`.../hairsalonsinusa-*.html`
3	Emailed Birdeye remove/update La Mae	Vendor: `profiles@birdeye.com` via VeriMail `ashbotphoenix@`	2 (customer-facing stale NAP on aggregator)	too-soon — SENT, no reply as of 2026-09-20	Receipt + mid-week inbox re-scan before nudge	Same-day human chase	`gate3-pilot/2026-09-19-birdeye-send/evidence/`
4	VeriMail inbox pass for listing returns	Back-office + response channel	3→feeds 2	yes — NONE_FOUND clear	Job Card + artifact `inbox-scan.md`	Claiming done on STATUS alone	`mail/2026-09-20-inbox/evidence/`

Batch 0 review note: Pilot proved the thin email pipe. Highest remaining customer friction is still human (IG) + vendor waits (Yelp/MapQuest), not more cold emails today.

Batch 1 — (next) — date: ____

#	What we did	Channel / audience	Priority (1/2/3)	Worked?	Keep	Cut	Evidence
1
2
3

Batch 1 review note: (what to do more of / less of)

Batch 2 — (ready) — date: ____

#	What we did	Channel / audience	Priority (1/2/3)	Worked?	Keep	Cut	Evidence
1
2

Batch 2 review note:

Suggested next batch (not started — needs Gatekeeper go)

Ordered by triage:

Customer: Ashley IG bio + Vagaro + guest screenshot (human).
Customer/vendor: Yellow Pages confirm or WONT-DO (human).
Vendor wait: leave Yelp + MapQuest alone until they move.
Vendor: mid-week Birdeye inbox re-scan (VeriMail Job Card) before any nudge.
Back-office: onboarding green (auth + GBP Manager) when it unblocks proof letter.
Vendor parked list: only after Job Card — BestPros / wheree / etc.

CoS updates this after each batch. Hermes does not invent Keep/Cut without evidence paths.

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