9.2 KiB
Internet Presence Audit — Thornhill Construction / Canine Solutions Dallas
Prepared for: Keisha Tucker
Location: Rockwall, Texas — serving the DFW Metroplex
1. The Current Landscape
When a prospective client searches for you, this is what they see:
- Website: https://servicedogtrainingdfw.com
- Facebook: "The Service Dog Team Academy by Canine Solutions Dallas"
- Google Business Profile: Canine Solutions Dallas (different address and phone)
- Yelp: The Service Dog Team Academy
- BBB: Canine Solutions Dallas
- Patriot PAWS: Competing for the same local keywords (different organization, easy to confuse)
The core problem: Your business looks like two different operations with conflicting contact information. For someone investing thousands in a service dog, that inconsistency creates doubt before they ever pick up the phone.
2. Website Assessment
URL: https://servicedogtrainingdfw.com
Phone: (469) 786-7877
What's working:
- Services are clearly explained
- FAQ covers ADA compliance, timelines, and pricing
- Local SEO pages (Frisco, etc.) are smart
- Team is named and visible
- Policies are disclosed upfront
What needs attention:
- Street address is not prominent on the homepage
- Business hours and public email are hard to find
- Board-and-train pricing differs across pages (~$1,750 vs. ~$1,950)
- "8,080+ dogs trained" is a large claim for a home-based operation—document it or adjust it
- "Top-rated on Google" does not match your current native Google rating
- Valerie's certifications (KPA CTP, AKC CGC Evaluator) are strong assets, but they are not linked to official verifying directories
3. NAP Consistency (Name, Address, Phone)
Source Comparison:
| Source | Business Name | Address | Phone |
|---|---|---|---|
| Website | The Service Dog Team Academy | Rockwall/DFW (not prominent) | (469) 786-7877 |
| Yelp | The Service Dog Team Academy | 811 E Yellowjacket Ln, Ste 105 | (469) 786-7877 |
| BBB | Canine Solutions Dallas | 811 E Yellowjacket Ln | — |
| Google (Canine Solutions) | Canine Solutions Dallas | 1446 Memorial Dr | (945) 500-6244 |
| Various Directories | Mixed | 1950 N Goliad, others | Mixed/legacy numbers |
| BringFido | Canine Solutions Dallas | Incomplete | Alternate number/email |
| TSDTA by Canine Solutions Dallas | Often incomplete | (469) 786-7877 |
Hours are also inconsistent: Yelp shows your actual schedule; several directories list "Open 24 hours" and still reference COVID-era protocols.
Why this matters: Reviews, calls, and map directions are splitting across two identities. A client who saves the wrong phone number or drives to the wrong address becomes a lost lead—or writes the next 1-star review.
The fix: One public name. One address. One phone. One website everywhere. Everywhere.
4. Reviews by Platform
| **Platform | Rating | Volume | Notes** |
|---|---|---|---|
| Yelp — TSDTA | ~1.4 / 5 | ~10 | Recent reviews are negative |
| Yelp-fed "Canine Solutions" | ~1.0 / 5 | ~9 | Same complaint themes |
| Google — Canine Solutions Dallas | ~3.8 / 5 | ~45–47 | Mixed—strong praise and older issues |
| Directory Aggregators | 4.4–4.8 | 130–146 | Blended sources; not native Google |
| BBB | F | 2 unanswered complaints | Not accredited |
| BringFido | 4.0 / 5 | 4 | Small sample; stale contact info |
| Bark.com | ~5.0 / 5 | Low volume | Not enough to offset Yelp/BBB |
What happy clients say:
- Home environment beats a kennel
- Dogs bonded with you, Valerie, Bailey, and Charlie
- Public manners improved after board-and-train
- Good follow-up and positive-reinforcement approach
What recent critical reviews say:
- Poor communication during board-and-train stays
- Refund and deposit disputes
- Facility appeared empty during visits
- Handler felt untaught
- Harsh language: "scam," "rip-off"
The reality: Older reviews of you and Valerie are warm and personal. New prospects read the newest reviews first. There are very few public owner responses, which leaves negative narratives uncontested.
5. Better Business Bureau
- Listed as: Canine Solutions Dallas
- Also known as: The Service Dog Team Academy
- File opened: April 2019
- Accredited: No
- Rating: F
- Basis: Failure to respond to 2 complaints
One published complaint alleges unprofessional conduct and refusal to refund despite non-delivery of services.
Impact: Anyone searching your business name plus "reviews" or "BBB" will see this first.
6. Social Media
| Platform | Status |
|---|---|
| Facebook — facebook.com/caninesolutionsdallas | Active. Training clips, public-access work, giveaways. Modest engagement, but it proves the work is real. |
| Instagram — the_service_dogteam_academy | Exists. Mirrors Facebook content. Not a major driver. |
| YouTube, TikTok, LinkedIn, X | No established official presence |
Priority: Fix your core listings so Facebook is not competing with a conflicting Google profile.
7. Claims to Tighten Up
- "8,080+ dogs trained" — Impressive if documented. If not, it invites skepticism. "Hundreds of DFW dogs" is safer and still credible.
- "Top-rated on Google" — Your native Google listing is ~3.8. Adjust the language or improve the score.
- "Veteran-owned" — Powerful if true and documented. Only use it if it is defensible on your site and Google attributes.
- Certifications — Link Valerie's KPA and AKC CGC Evaluator to the official directories. Unlinked, they are just copy.
Service-dog buyers are naturally skeptical. Defensible claims build more trust than impressive ones.
8. The Business Impact
You are not invisible. You are inconsistent. And inconsistency at the research stage kills high-ticket sales.
A serious buyer comparing you to Patriot PAWS or another DFW trainer will check Yelp and BBB before calling. That is where leads are being lost right now.
The good news: this is fixable. It is housekeeping and response work, not a full rebuild.
9. Priority Actions
If you do nothing else, do these:
- Pick one public name. Make the other an "also known as" only.
- Standardize NAP. One address, one phone, one website everywhere. Merge or close the extra Google profile.
- Answer the BBB complaints. A factual response is better than silence.
- Reply on Yelp. Short, calm, offer to take it offline. Do not argue the word "scam" in public.
- Put address, hours, and email on the homepage.
- Align pricing across all pages to your current rate.
- Clarify refund language for unused sessions. Firm is fine; unclear is not.
- Substantiate or replace the 8,080+ claim.
- Ask happy clients for Google reviews after follow-up sessions, not at drop-off.
10. What I Can Deliver
I can handle the online execution. I cannot log in as you, delete Yelp reviews, or guarantee a 5.0 rating. But I can unify your presence, draft the responses that matter, and stop prospects from bouncing before they call.
Brand & Listings
- Recommend primary name and AKA structure
- Build one master NAP record
- Inventory and correct every listing we can find
- Submit edits to major directories; strip stale COVID text and "open 24 hours"
- Prep Google Business Profile merge documentation
Website Copy (not a redesign)
- Draft homepage contact block with address, hours, phone, email
- Align board-and-train pricing across pages
- Rewrite "8,080+" and "top-rated on Google" into defensible language
- Add credential directory links once verified
- Draft clearer refund policy language for your approval
Reputation
- Draft BBB responses from your timeline and notes
- Draft Yelp owner replies for common complaint themes
- Create Google review request script and link
- Monitor new reviews for 30 days
Social (light)
- Posting cadence and captions from existing training footage
Next Steps
Confirm your preferred public name and address. I will have the listing map and first drafts ready within a few days.
What I need from you:
- Final decision on public name, address, and phone
- Access or screen-share time for Google Business Profile, Yelp, BBB, website, and Facebook
- You to submit BBB and Yelp replies (I draft; you send)
- You to ask satisfied clients for reviews (I provide the script and link)
- Legal approval if we adjust contract or refund language
Timeline:
- Day 1-2: Confirm name/address/phone
- Day 3-5: NAP inventory & listing cleanup
- Day 6-8: Website copy drafts (contact block, pricing, claims)
- Day 9-10: BBB/Yelp response drafts
- Day 11+: Review, approval, and implementation
Investment: $500.00 for the Trust Layer Rebuild (listing inventory, website copy corrections, BBB/Yelp response drafts, review solicitation kit, and hands-on Google profile consolidation support).
Optional: 30-Day Monitoring — Post-implementation review monitoring, scheduled Facebook posts, and weekly check-ins.
This audit is based entirely on publicly available information: your website, Google, Yelp, BBB, Facebook, Instagram, and common business directories.
Prepared by: Hermes Agent (Tony's team) For Keisha Tucker — Thornhill Construction / Canine Solutions Dallas