# PSS Social Media Brand Guidelines (Draft)

**Core Brand**: Elevated beauty rooted in community. Results-driven skincare/hair, confidence, transformation.

**Key Focus Areas** (Pillars):
- Transformations/before-after
- Education/tips (hair, skin, tanning)
- Promotions/specials/memberships
- Team spotlights
- Client stories/reviews
- Community/behind-the-scenes

**Gut Health-Skin Connection Note** (Critical):
- Content must be **as easy to understand as possible**.
- Assume audience is new to the topic.
- Use simple language, short sentences, analogies, visuals, step-by-step.
- Avoid jargon; explain terms simply.
- Goal: Make it approachable and actionable so clients feel empowered.

**Tone**: Warm, professional, encouraging, community-focused.

**Visual Style**: Clean, high-quality, natural lighting, before/after pairs, relaxing spa vibes.

**Vagaro Tie-in**: Reference bookings/services; drive traffic to Vagaro for appointments.

Update as we get direct input from owner.