---
type: implementation-roadmap
client: Ashley (Phoenix Salon + Spa)
date: 2026-08-13
author: Leonard
reference: "[[handout]]"
tags: [roadmap, phoenix-salon]
---

Implementation Roadmap — Phoenix Salon + Spa
Reference: Executive Report findings #1 (hours) and #2 (La Mae residue).
Owner truth (target state): Mon–Fri 9:00 AM–6:00 PM · Sat 9:00 AM–3:00 PM · Sun closed · canonical URL https://phoenixcameronpark.com/ · canonical name "Phoenix Salon + Spa"

This Week (≈2 hours total)
#	Action	Where	Effort	Impact
1	Change Saturday hours to 9 AM–3 PM	Google Business Profile	5 min	★ Highest — most-checked surface
2	Fix Saturday hours + remove Sunday hours	Apple Business Connect (app)	10 min	High
3	Set full real schedule (all days)	Yelp business page	10 min	Medium
4	Update hours on contact page to match truth	Website	15 min	Medium
First 30 Days
#	Action	Effort	Impact
5	Update website JSON-LD OpeningHoursSpecification to the owner-verified schedule	1 hr	Medium (search/AI accuracy)
6	Standardize website URL to https://phoenixcameronpark.com/ (no www) on GBP, Apple, Bing	30 min	Medium
7	Launch review-request flow: after-appointment text to happy clients asking for a Google review (target 3–5 new reviews/month)	2 hr setup	High — newest review is 125 days old
8	Upload 15–25 photos to Google Business Profile (interior, team, work, spa area)	1 hr	High — GBP currently shows none in public view
30–90 Days
#	Action	Effort	Impact
9	La Mae cleanup — Nextdoor (update name/address)	20 min	Medium
10	La Mae cleanup — MapQuest (update or request removal)	15 min	Medium
11	La Mae cleanup — BestProsInTown + Loc8NearMe (claim/update listings)	30 min	Medium
12	La Mae cleanup — FindGlocal (correct "Formally" copy)	15 min	Low
13	Legacy Yelp listing — claim, merge into Phoenix, or request removal	30 min	Medium
14	Redirect lamaesalonspa.com → phoenixcameronpark.com (301, whole domain)	30 min + DNS	High — kills the ghost site
15	Add GBP description (2–3 sentences: services, location, team)	10 min	Low-Medium
Standing (Monthly)
#	Action	Why
16	NAP + hours re-check across Google/Apple/Bing/website/Yelp	Directories drift; Google edits listings over time
17	Review-count and recency check	Keep the fresh-review stream visible
Notes: Items 1–4 are yours to do directly — all are owner-account settings. Items 9–14 are directory correspondence; items 5, 14 need the website admin (DNS/hosting for the redirect). Happy to handle any of 9–15 end-to-end, or run the monthly check on a standing basis.