# Phoenix name-change remediation — living review loop

**Slug:** `phoenix-salon`  
**Updated:** 2026-09-20 ~12:08 PT (CoS)  
**Sibling:** [surface-checklist.md](./surface-checklist.md) (what is open/done)   · [sop-email-follow-up.md](./sop-email-follow-up.md) (email silence + nudges)
**This file:** what we *tried*, what landed, what we cut — reviewed after each batch

Keep this glanceable. One row per action. Update after every Job Card / batch — do not wait for end of project.

---

## Triage framing (who feels the friction)

Sort work in this order. Prefer the top of the list when choosing the next batch.

| Priority | Who feels it | Examples | Bias |
|----------|--------------|----------|------|
| **1 — Customers** | People trying to find / book / trust Phoenix | GBP/Maps, site NAP, IG, Yelp, stale “La Mae / Flying C” on directories customers actually click | Highest impact; fix or email first |
| **2 — Vendors / partners** | Platforms, directories, aggregators, review networks | Birdeye, MapQuest tickets, Superpages, FindGlocal, hairsalonsinusa | Batch email/ticket; park Cloudflare / no-contact |
| **3 — Back-office** | Us / Ashley ops friction | Onboarding folder, auth, GBP Manager invite, VeriMail process lessons | Do when it unblocks 1–2; don’t let it crowd out customer surfaces |

---

## How to use (30-second ritual)

After each batch:

1. Add rows under **Batch log** (copy a blank row if needed).  
2. Mark **Worked?** `yes` / `partial` / `no` / `too-soon`.  
3. Fill **Keep** (repeat next time) and **Cut** (never again / demote).  
4. If a pattern shows twice, write one line under **Patterns**.  
5. Sync status into `surface-checklist.md`.

---

## Patterns (fill as we learn)

| Seen | Keep / Cut | Since |
|------|------------|-------|
| _(empty — first patterns after 2–3 batches)_ | | |

**Seed from Gate 3 pilot (not a full batch review yet):**
- Keep: on-disk send receipt + `.eml` before claiming SENT.  
- Keep: Method A with hermes `.venv` python (system Python312 burns a run).  
- Cut: treating Cloudflare/no-contact scrapers as email targets (WONT-DO fast).  
- Cut: Anthony personally chasing aggregators day-to-day.

---

## Batch log

### Batch 0 — Gate 3 email pilot (2026-09-19 → inbox check 2026-09-20)

| # | What we did | Channel / audience | Priority | Worked? | Keep | Cut | Evidence |
|---|-------------|--------------------|----------|---------|------|-----|----------|
| 1 | Checked FindGlocal listing | Vendor directory (public) | 2 | yes — already canonical | Fast “already green → WONT-DO” | Spending time on claim/contact forms when NAP is right | `gate3-pilot/2026-09-19/evidence/findglocal-*.html` |
| 2 | Hit hairsalonsinusa | Vendor directory | 2 | no — CF 403 | Immediate WONT-DO when CF blocks + no mailto | Retry loops / browser rabbit holes same day | `.../hairsalonsinusa-*.html` |
| 3 | Emailed Birdeye remove/update La Mae | Vendor: `profiles@birdeye.com` via VeriMail `ashbotphoenix@` | 2 (customer-facing stale NAP on aggregator) | too-soon — SENT, no reply as of 2026-09-20 | Receipt + mid-week inbox re-scan before nudge | Same-day human chase | `gate3-pilot/2026-09-19-birdeye-send/evidence/` |
| 4 | VeriMail inbox pass for listing returns | Back-office + response channel | 3→feeds 2 | yes — NONE_FOUND clear | Job Card + artifact `inbox-scan.md` | Claiming done on STATUS alone | `mail/2026-09-20-inbox/evidence/` |

**Batch 0 review note:** Pilot proved the thin email pipe. Highest remaining *customer* friction is still human (IG) + vendor waits (Yelp/MapQuest), not more cold emails today.

---

### Batch 1 — _(next)_ — date: ____

| # | What we did | Channel / audience | Priority (1/2/3) | Worked? | Keep | Cut | Evidence |
|---|-------------|--------------------|------------------|---------|------|-----|----------|
| 1 | | | | | | | |
| 2 | | | | | | | |
| 3 | | | | | | | |

**Batch 1 review note:** _(what to do more of / less of)_

---

### Batch 2 — _(ready)_ — date: ____

| # | What we did | Channel / audience | Priority (1/2/3) | Worked? | Keep | Cut | Evidence |
|---|-------------|--------------------|------------------|---------|------|-----|----------|
| 1 | | | | | | | |
| 2 | | | | | | | |

**Batch 2 review note:**

---

## Suggested next batch (not started — needs Gatekeeper go)

Ordered by triage:

1. **Customer:** Ashley IG bio + Vagaro + guest screenshot (human).  
2. **Customer/vendor:** Yellow Pages confirm or WONT-DO (human).  
3. **Vendor wait:** leave Yelp + MapQuest alone until they move.  
4. **Vendor:** mid-week Birdeye inbox re-scan (VeriMail Job Card) before any nudge.  
5. **Back-office:** onboarding green (auth + GBP Manager) when it unblocks proof letter.  
6. **Vendor parked list:** only after Job Card — BestPros / wheree / etc.

---

*CoS updates this after each batch. Hermes does not invent Keep/Cut without evidence paths.*