# Internet Presence Audit — Thornhill Construction / Canine Solutions Dallas **Prepared for:** Keisha Tucker **Location:** Rockwall, Texas — serving the DFW Metroplex --- ## 1. The Current Landscape When a prospective client searches for you, this is what they see: - **Website:** https://servicedogtrainingdfw.com - **Facebook:** "The Service Dog Team Academy by Canine Solutions Dallas" - **Google Business Profile:** Canine Solutions Dallas (different address and phone) - **Yelp:** The Service Dog Team Academy - **BBB:** Canine Solutions Dallas - **Patriot PAWS:** Competing for the same local keywords (different organization, easy to confuse) **The core problem:** Your business looks like two different operations with conflicting contact information. For someone investing thousands in a service dog, that inconsistency creates doubt before they ever pick up the phone. --- ## 2. Website Assessment **URL:** https://servicedogtrainingdfw.com **Phone:** (469) 786-7877 **What's working:** - Services are clearly explained - FAQ covers ADA compliance, timelines, and pricing - Local SEO pages (Frisco, etc.) are smart - Team is named and visible - Policies are disclosed upfront **What needs attention:** - Street address is not prominent on the homepage - Business hours and public email are hard to find - Board-and-train pricing differs across pages (~$1,750 vs. ~$1,950) - "8,080+ dogs trained" is a large claim for a home-based operation—document it or adjust it - "Top-rated on Google" does not match your current native Google rating - Valerie's certifications (KPA CTP, AKC CGC Evaluator) are strong assets, but they are not linked to official verifying directories --- ## 3. NAP Consistency (Name, Address, Phone) **Source Comparison:** | Source | Business Name | Address | Phone | |--------|--------------|---------|-------| | Website | The Service Dog Team Academy | Rockwall/DFW (not prominent) | (469) 786-7877 | | Yelp | The Service Dog Team Academy | 811 E Yellowjacket Ln, Ste 105 | (469) 786-7877 | | BBB | Canine Solutions Dallas | 811 E Yellowjacket Ln | — | | Google (Canine Solutions) | Canine Solutions Dallas | 1446 Memorial Dr | (945) 500-6244 | | Various Directories | Mixed | 1950 N Goliad, others | Mixed/legacy numbers | | BringFido | Canine Solutions Dallas | Incomplete | Alternate number/email | | Facebook | TSDTA by Canine Solutions Dallas | Often incomplete | (469) 786-7877 | **Hours are also inconsistent:** Yelp shows your actual schedule; several directories list "Open 24 hours" and still reference COVID-era protocols. **Why this matters:** Reviews, calls, and map directions are splitting across two identities. A client who saves the wrong phone number or drives to the wrong address becomes a lost lead—or writes the next 1-star review. **The fix:** One public name. One address. One phone. One website everywhere. Everywhere. --- ## 4. Reviews by Platform **Platform | Rating | Volume | Notes** |----------|--------|--------|-------- | Yelp — TSDTA | ~1.4 / 5 | ~10 | Recent reviews are negative | | Yelp-fed "Canine Solutions" | ~1.0 / 5 | ~9 | Same complaint themes | | Google — Canine Solutions Dallas | ~3.8 / 5 | ~45–47 | Mixed—strong praise and older issues | | Directory Aggregators | 4.4–4.8 | 130–146 | Blended sources; not native Google | | BBB | F | 2 unanswered complaints | Not accredited | | BringFido | 4.0 / 5 | 4 | Small sample; stale contact info | | Bark.com | ~5.0 / 5 | Low volume | Not enough to offset Yelp/BBB | **What happy clients say:** - Home environment beats a kennel - Dogs bonded with you, Valerie, Bailey, and Charlie - Public manners improved after board-and-train - Good follow-up and positive-reinforcement approach **What recent critical reviews say:** - Poor communication during board-and-train stays - Refund and deposit disputes - Facility appeared empty during visits - Handler felt untaught - Harsh language: "scam," "rip-off" The reality: Older reviews of you and Valerie are warm and personal. New prospects read the newest reviews first. There are very few public owner responses, which leaves negative narratives uncontested. --- ## 5. Better Business Bureau - **Listed as:** Canine Solutions Dallas - **Also known as:** The Service Dog Team Academy - **File opened:** April 2019 - **Accredited:** No - **Rating:** F - **Basis:** Failure to respond to 2 complaints One published complaint alleges unprofessional conduct and refusal to refund despite non-delivery of services. **Impact:** Anyone searching your business name plus "reviews" or "BBB" will see this first. --- ## 6. Social Media | Platform | Status | |----------|--------| | Facebook — facebook.com/caninesolutionsdallas | Active. Training clips, public-access work, giveaways. Modest engagement, but it proves the work is real. | | Instagram — the_service_dogteam_academy | Exists. Mirrors Facebook content. Not a major driver. | | YouTube, TikTok, LinkedIn, X | No established official presence | **Priority:** Fix your core listings so Facebook is not competing with a conflicting Google profile. --- ## 7. Claims to Tighten Up - "8,080+ dogs trained" — Impressive if documented. If not, it invites skepticism. "Hundreds of DFW dogs" is safer and still credible. - "Top-rated on Google" — Your native Google listing is ~3.8. Adjust the language or improve the score. - "Veteran-owned" — Powerful if true and documented. Only use it if it is defensible on your site and Google attributes. - Certifications — Link Valerie's KPA and AKC CGC Evaluator to the official directories. Unlinked, they are just copy. Service-dog buyers are naturally skeptical. Defensible claims build more trust than impressive ones. --- ## 8. The Business Impact You are not invisible. You are inconsistent. And inconsistency at the research stage kills high-ticket sales. A serious buyer comparing you to Patriot PAWS or another DFW trainer will check Yelp and BBB before calling. That is where leads are being lost right now. The good news: this is fixable. It is housekeeping and response work, not a full rebuild. --- ## 9. Priority Actions If you do nothing else, do these: 1. **Pick one public name.** Make the other an "also known as" only. 2. **Standardize NAP.** One address, one phone, one website everywhere. Merge or close the extra Google profile. 3. **Answer the BBB complaints.** A factual response is better than silence. 4. **Reply on Yelp.** Short, calm, offer to take it offline. Do not argue the word "scam" in public. 5. **Put address, hours, and email on the homepage.** 6. **Align pricing across all pages** to your current rate. 7. **Clarify refund language** for unused sessions. Firm is fine; unclear is not. 8. **Substantiate or replace the 8,080+ claim.** 9. **Ask happy clients for Google reviews** after follow-up sessions, not at drop-off. --- ## 10. What I Can Deliver I can handle the online execution. I cannot log in as you, delete Yelp reviews, or guarantee a 5.0 rating. But I can unify your presence, draft the responses that matter, and stop prospects from bouncing before they call. **Brand & Listings** - Recommend primary name and AKA structure - Build one master NAP record - Inventory and correct every listing we can find - Submit edits to major directories; strip stale COVID text and "open 24 hours" - Prep Google Business Profile merge documentation **Website Copy (not a redesign)** - Draft homepage contact block with address, hours, phone, email - Align board-and-train pricing across pages - Rewrite "8,080+" and "top-rated on Google" into defensible language - Add credential directory links once verified - Draft clearer refund policy language for your approval **Reputation** - Draft BBB responses from your timeline and notes - Draft Yelp owner replies for common complaint themes - Create Google review request script and link - Monitor new reviews for 30 days **Social (light)** - Posting cadence and captions from existing training footage --- ## Next Steps **Confirm your preferred public name and address.** I will have the listing map and first drafts ready within a few days. **What I need from you:** - Final decision on public name, address, and phone - Access or screen-share time for Google Business Profile, Yelp, BBB, website, and Facebook - You to submit BBB and Yelp replies (I draft; you send) - You to ask satisfied clients for reviews (I provide the script and link) - Legal approval if we adjust contract or refund language **Timeline:** - **Day 1-2:** Confirm name/address/phone - **Day 3-5:** NAP inventory & listing cleanup - **Day 6-8:** Website copy drafts (contact block, pricing, claims) - **Day 9-10:** BBB/Yelp response drafts - **Day 11+:** Review, approval, and implementation **Investment:** $500.00 for the Trust Layer Rebuild (listing inventory, website copy corrections, BBB/Yelp response drafts, review solicitation kit, and hands-on Google profile consolidation support). **Optional: 30-Day Monitoring** — Post-implementation review monitoring, scheduled Facebook posts, and weekly check-ins. --- *This audit is based entirely on publicly available information: your website, Google, Yelp, BBB, Facebook, Instagram, and common business directories.* **Prepared by:** Hermes Agent (Tony's team) *For Keisha Tucker — Thornhill Construction / Canine Solutions Dallas*