vault-sync: 2026-09-13 12:07 (jimmy)
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jimmy
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---
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type: client-deliverable
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client: Ashley (Phoenix Salon + Spa)
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date: 2026-08-13
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author: Leonard
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tags: [audit, phoenix-salon, la-mae-cleanup]
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---
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# Phoenix Salon + Spa — Online Presence Check
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**Date:** August 13, 2026
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Hi Ashley,
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Quick check on how Phoenix shows up online. Two things are worth fixing — both simple, both matter.
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---
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## 1. Your hours are showing wrong on your website
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Your website currently shows:
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> **Mon–Fri 9:00–7:00, Sat & Sun 9:00–5:00**
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Your actual hours:
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> **Mon–Fri 9:00–6:00, Sat 9:00–3:00, Sun Closed**
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The problem: the website says you're **open on Sundays** — you're closed. Anyone who sees that and shows up is a lost customer before they reach the door, and search engines repeat these hours everywhere.
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**Fix:** Update the hours on your website's Contact page to match reality.
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---
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## 2. Your old name is still showing up in 6 places
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Phoenix rebranded from **La Mae / LaMae**. The old name is still live online. Here's every instance:
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### Change these (update to Phoenix Salon + Spa)
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| # | Where | What it says now |
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|---|-------|------------------|
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| 1 | **CityFeet** (building directory — `cityfeet.com`) | "Lamae Salon & Spa" listed as tenant at 3460 Robin Ln |
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| 2 | **BestProsInTown** (`bestprosintown.com`) | Page slug itself is `la-mae-salon-and-spa` |
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| 3 | **Yelp search result** (Ulta query) | "La Mae Salon & Spa, Cameron Park, CA" |
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### Keep these (they correctly say "we're now Phoenix")
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| # | Where | Why keep |
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|---|-------|----------|
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| 4 | **Facebook** — "Formally La Mae…" | Tells loyal customers where you went; carries your history |
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| 5 | **Yelp listing** — "formerly known as La Mae Salon & Spa" | Same reason — keeps old-customer searches landing on you |
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### Leave these alone
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| # | Where | Why |
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|---|-------|-----|
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| 6 | **Vagaro review** mentioning "LaMae" | It's a real customer review — authentic, can't and shouldn't change |
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---
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**The simple rule:** keep the old name only where it clearly says *"we're now Phoenix."* Everywhere else, the old name is just confusion — update it to Phoenix.
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Happy to help with any of it.
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—
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Leonard · for Phoenix Salon + Spa
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---
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type: project-overview
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client: Ashley Thornhill (Phoenix Salon + Spa)
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status: active
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canonical_url: https://phoenixcameronpark.com/
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canonical_name: "Phoenix Salon + Spa"
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verified: 2026-09-11
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tags: [client, salon, veripath-audit, overview]
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---
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# Phoenix Salon + Spa — Overview
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Single authoritative picture of the Phoenix Salon + Spa engagement. Verified against the live site 2026-09-10 and re-verified 2026-09-11 (live sweep). Supersedes scattered notes; [[status]], [[roadmap]], and [[handout]] hold the operational detail.
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## The business
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- **Phoenix Salon + Spa** — 3460 Robin Lane, Suite 4, Cameron Park, CA 95682 (near Dutch Bros / Moonraker / Wally's Pizza Bar; last parking lot on the right)
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- **(530) 350-9197** (call or text) · ashley@phoenixcameronpark.com · phoenixcameronpark.com
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- Booking via **Vagaro**; by appointment, same-day when available; 24-hour cancellation policy
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- **Rebranded from La Mae / LaMae Salon & Spa** — legacy name still live in several third-party directories (see `handout` findings #2)
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- Website stack: modern rebuild (Vite/astro-style assets), contact form, Vagaro booking, member login
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## The owner
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- **Ashley Thornhill** — founder + lead esthetician; licensed since 2007 (~19 years)
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- Specialties: custom corrective facials, microdermabrasion, chemical peels, Brazilian/bikini + full-body waxing, airbrush spray tanning
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- Positioning: experience + intuition + advanced esthetic knowledge, "customized to you"
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- Nominated in Style Magazine's 2026 Readers' Choice Awards (winners Oct 2026) — live vote page
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- **Relationship to operator (AshBot):** records show business client only. (No girlfriend/personal dimension in any vault/memory file — user mentioned it in chat 2026-09-10; not recorded until confirmed.)
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## Services & membership
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- **Services:** custom corrective facials, spray tans, waxing, lash extensions + brows, hair (independent stylists, booth/suite rental)
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- **Phoenix Glow Membership:** $70/mo — 1 monthly skin-maintenance facial, 20% off enhancements, 15% off retail, 3-month commitment
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- **Spray Tan Membership:** from $95/mo
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- **Integrations:** IMAGE Skincare, Microbiome Labs (MegaSproBiotic, MegaMucosa, MegaPre, Mega IgG2000)
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- **10 content pillars:** skin journey, treatment-room education, product education, inside-out support, membership culture, spray-tan authority, waxing confidence, owner/salon culture, local community, personal brand
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- **Gut-skin rule (hard):** plain language, short sentences, no jargon — per social-media vision doc (AgentOS `salon-social-media-system`)
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## VeriPath audit (2026-08-13, Leonard)
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- **Finding 1:** website hours wrong (site said Sunday open; owner closed)
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- **Finding 2:** La Mae residue across 6 surfaces (3 update, 2 keep, 1 untouchable customer review) — detailed in `handout`
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- **Trigger:** newest Google review 125 days stale; GBP showed no photos publicly
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- **Roadmap:** 4 owner-side fixes (GBP, Apple Business Connect, Yelp, website) → 30-day (JSON-LD hours, canonical URL, review-request flow 3–5/mo, 15–25 GBP photos) → 30–90 day (directory cleanups, 301 kill lamaesalonspa.com) → standing monthly NAP re-check
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- **Status:** open items behind. See `roadmap.md` for the full checklist.
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## Open items surfaced 2026-09-10/11 (needs action)
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1. **Site hours still wrong — and now internally contradictory (verified 09-11).** The contact page *visible text* says **Mon–Fri 9–7, Sat & Sun 9–5**; the site's **JSON-LD structured data** says **Mon–Sat 10:00–18:00, Sunday omitted**. Neither matches owner truth (**Mon–Fri 9–6, Sat 9–3, Sun closed**). Search engines/AI trust JSON-LD; humans trust the text — two wrong answers. **To fix:** one source of truth in both places, then re-scrape clean. See [[phoenix-hours-fix]] for paste-ready copy
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2. **Ghost domain is a dead 301.** lamaesalonspa.com redirects to www.lamaesalonspa.com, which fails **HTTP 526 (Cloudflare can't reach origin)** — a dead endpoint still living under her old name, confusing crawlers/links. Kill or repoint in the 30–90 day work; see roadmap item 14
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3. **Yahoo listing:** still shows **9–7 daily** hours (wrong) and lists the city as **Shingle Springs** (not Cameron Park). Aggregator refresh will lag until source data is right (fix website + GBP first, then it streams)
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4. **Call note mislabel (2026-08-15):** the call note says "Ashley's gym" — verbal fumble; Ashley owns the salon/spa and trains at **Overcome Fitness** (member, not owner). Correction recorded here; file kept as history
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5. **Overcome Fitness** — where Ashley trains. Adjacent relationship, not a Phoenix asset. Also the gym vertical the 08-15 call planned to audit next (never started). Possible warm referral; do not merge with Phoenix work
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## Verified sweep 2026-09-11 — what's actually good now
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- **Google:** 4.9★ ~64–65 reviews (up from the stale trigger). 2026-02-14 (Elizabeth E.) and 2026-04-21 (Julia C.) reviews live
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- **Yelp (via Yahoo feed):** 5.0★ / 65 reviews; recent spray-tan review 2026-06-20 visible
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- **Bonus fact:** Yahoo photo caption identifies **"Owners & Mother / Daughter: Pat & Ashley Thornhill"** — mother-daughter co-owner fact, useful for team/press/social
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## Documents
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- [[handout]] — original audit findings (client-facing, 2026-08-13)
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- [[roadmap]] — implementation plan with effort/impact (2026-08-13)
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- [[status]] — project status + open work
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- [[veripath/index|VeriPath]] — parent service/project
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## To do
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- Fix contact-page hours + JSON-LD to owner truth, then verify Google/Yelp/Apple pick-up
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- Sweep remaining La Mae residue + legacy-listing layer
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- Stand up the standing monthly NAP re-check
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---
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type: fix-package
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client: Ashley Thornhill (Phoenix Salon + Spa)
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date: 2026-09-11
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owner: Tony-to-handle (set Monday)
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verified: live sweep 2026-09-11
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tags: [phoenix-salon, hours, paste-ready, fix]
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---
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# Phoenix Hours Fix — Paste-Ready Package
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Goal: get every public surface to one source of truth. **Owner truth (from the 08-13 roadmap):**
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> **Mon–Fri 9:00 AM–6:00 PM · Sat 9:00 AM–3:00 PM · Sun Closed**
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Below is the exact copy to paste into each surface. Do the website first (it feeds Google/Yelp/Apple), then the platforms.
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---
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## 1. Website — contact page (visible text)
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Replace the current hours block (Mon–Fri 9–7, Sat & Sun 9–5):
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```
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Monday – Friday: 9:00 AM – 6:00 PM
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Saturday: 9:00 AM – 3:00 PM
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Sunday: Closed
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By appointment only. Same-day appointments when availability allows.
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For fastest booking, reserve online or text the salon directly.
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```
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## 2. Website — JSON-LD (structured data, search engines/AI read this)
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Replace the `openingHoursSpecification` block with:
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```json
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"openingHoursSpecification": [
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
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"opens": "09:00",
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"closes": "18:00"
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},
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": "Saturday",
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"opens": "09:00",
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"closes": "15:00"
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}
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]
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```
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(Sunday absent = closed. Do not include a Sunday entry.)
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## 3. Google Business Profile (GBP)
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- Hours → Mon–Fri 9:00 AM–6:00 PM, Sat 9:00 AM–3:00 PM, Sun closed
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- Verify the address city shows **Cameron Park**, CA 95682 (the audit flagged it clean; Yahoo still says Shingle Springs — don't trust that)
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- If still no public photos, upload 15–25 (interior, team, work, spa area)
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## 4. Apple Business Connect
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- Hours → Mon–Fri 9–6, Sat 9–3, Sun closed (Saturday was the flagged item per roadmap #2)
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## 5. Yelp (business page)
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- Hours → Mon–Fri 9:00 AM–6:00 PM, Sat 9:00 AM–3:00 PM, Sun closed
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- Also remove/change the "Menu" link: currently points to **lamaesalonspa.com/schedule-online** — that domain is dead (526 error); point it at the Vagaro booking link instead
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- City/Category consistent with Cameron Park, CA 95682
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## 6. Third-party cleanup already filed (30–90 day)
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- lamaesalonspa.com: dead 301 → kill or repoint to phoenixcameronpark.com
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- Yahoo (aggregator): hours 9–7 daily are wrong + city mislabeled. Will lag until source (site+GBP) fixed, then verify refresh
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---
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## Verification after fixes
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After ~7 days, verify each surface re-picked-up the new hours:
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- Google Business Profile search
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- Yelp page
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- Apple Maps
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- local.yahoo.com listing
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- Site's own JSON-LD via `curl -s https://phoenixcameronpark.com/ | grep -A20 'ld+json'`
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Standing monthly NAP re-check (roadmap #16) covers this forever after.
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## Notes
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- Bonus fact for future use: Yahoo photo caption shows "Owners & Mother / Daughter: Pat & Ashley Thornhill" — confirm with Ashley; good for press/team/social.
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- Reviews are healthy (Google 4.9★ ~64–65, Yelp 5.0★/65) — the stale-review trigger has self-healed; keep the flow (roadmap #7) for 3–5 new/month.
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**The 10-minute path:** items 1+2 (website) → 3 (GBP) → 4 (Apple) → 5 (Yelp). All are owner-account changes; no special access needed.
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---
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type: implementation-roadmap
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client: Ashley (Phoenix Salon + Spa)
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date: 2026-08-13
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author: Leonard
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reference: "[[handout]]"
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tags: [roadmap, phoenix-salon]
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---
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Implementation Roadmap — Phoenix Salon + Spa
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Reference: Executive Report findings #1 (hours) and #2 (La Mae residue).
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Owner truth (target state): Mon–Fri 9:00 AM–6:00 PM · Sat 9:00 AM–3:00 PM · Sun closed · canonical URL https://phoenixcameronpark.com/ · canonical name "Phoenix Salon + Spa"
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This Week (≈2 hours total)
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# Action Where Effort Impact
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1 Change Saturday hours to 9 AM–3 PM Google Business Profile 5 min ★ Highest — most-checked surface
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2 Fix Saturday hours + remove Sunday hours Apple Business Connect (app) 10 min High
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3 Set full real schedule (all days) Yelp business page 10 min Medium
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4 Update hours on contact page to match truth Website 15 min Medium
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First 30 Days
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# Action Effort Impact
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5 Update website JSON-LD OpeningHoursSpecification to the owner-verified schedule 1 hr Medium (search/AI accuracy)
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6 Standardize website URL to https://phoenixcameronpark.com/ (no www) on GBP, Apple, Bing 30 min Medium
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7 Launch review-request flow: after-appointment text to happy clients asking for a Google review (target 3–5 new reviews/month) 2 hr setup High — newest review is 125 days old
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8 Upload 15–25 photos to Google Business Profile (interior, team, work, spa area) 1 hr High — GBP currently shows none in public view
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30–90 Days
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# Action Effort Impact
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9 La Mae cleanup — Nextdoor (update name/address) 20 min Medium
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10 La Mae cleanup — MapQuest (update or request removal) 15 min Medium
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11 La Mae cleanup — BestProsInTown + Loc8NearMe (claim/update listings) 30 min Medium
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12 La Mae cleanup — FindGlocal (correct "Formally" copy) 15 min Low
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13 Legacy Yelp listing — claim, merge into Phoenix, or request removal 30 min Medium
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14 Redirect lamaesalonspa.com → phoenixcameronpark.com (301, whole domain) 30 min + DNS High — kills the ghost site
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15 Add GBP description (2–3 sentences: services, location, team) 10 min Low-Medium
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Standing (Monthly)
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# Action Why
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16 NAP + hours re-check across Google/Apple/Bing/website/Yelp Directories drift; Google edits listings over time
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17 Review-count and recency check Keep the fresh-review stream visible
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Notes: Items 1–4 are yours to do directly — all are owner-account settings. Items 9–14 are directory correspondence; items 5, 14 need the website admin (DNS/hosting for the redirect). Happy to handle any of 9–15 end-to-end, or run the monthly check on a standing basis.
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@@ -0,0 +1,30 @@
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---
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type: project-status
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client: Ashley (Phoenix Salon + Spa)
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status: active
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canonical_url: https://phoenixcameronpark.com/
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canonical_name: "Phoenix Salon + Spa"
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hours: "Mon–Fri 9–6, Sat 9–3, Sun closed"
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tags: [client, salon, veripath-audit]
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---
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# Phoenix Salon + Spa — Status
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## At a glance
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- **Client:** Ashley (owner)
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- **Service:** VeriPath online presence audit
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- **Status:** Active — implementation roadmap in progress
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- **Auditor:** Leonard
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## Open work
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- Items 1–4 from [[roadmap]] (owner-side settings)
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- Items 5–15 (directory + website cleanups)
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- Standing monthly NAP + hours re-check
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## Documents
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- [[handout]] — the original audit findings (2026-08-13)
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- [[roadmap]] — implementation plan with effort + impact
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- [[veripath/index|VeriPath]] — parent service / project
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## Background
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Phoenix rebranded from **La Mae / LaMae Salon & Spa**. Online presence still has the old name in 6 places (handled in [[handout]]) and hours are wrong on the website.
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