vault-sync: 2026-10-16 12:01 (jimmy)
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# Prop 39 Ad (Yes on 39, voter ID)
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- **Made by:** Hermes (explainer profile), Oct 2026
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- **Files:** `C:\video\prop39` (HyperFrames build `build_hf.py` -> `hf\ad\index.html`; deliveries in `out\delivery`)
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- **Format:** 16:9, 1:38 (intended length), also vertical variants
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- **Status:** draft - needs fixes before publishing
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## Critique (2026-10-16)
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- Captions missing spaces - root cause `.cap` was `display:flex` (build_hf.py line 171). Fixed in project (backup `build_hf.py.bak-20261016`) and stack templates; needs rebuild + re-render.
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- DRAFT tag at frame edge; captions too low (bottom:40px -> now 130px).
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- Flat voice with uniform pauses.
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- Copy reads neutral until the end; drop hedges ("other access concerns remain debated", "laws vary"); cut scene 5 (best-efforts data/reporting); build around "When the process feels loose, people stop trusting it" and "A secure election is a fair election."
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- Source "36 states" and Gallup/Pew; drop "illustrative" chart or cite real data; replace "sponsor disclosure pending" with a real Paid for by line.
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See [[Lessons Learned]] -> Prop 39 critique: lessons.
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