# GBP Clean Audit — Intake Template (v1.0)

**Purpose:** Capture raw Google Business Profile / Maps observations from a **clean audit run**. Zero analysis. Zero inference.

**Status vocabulary (required):**
- `NOT_PRESENT` — looked; confirmed absent (evidence of absence)
- `NOT_OBSERVED` — did not look or could not see (absence of evidence)
- `Unknown` — only when signal is ambiguous after looking
- Observed values: Yes / No / concrete text / numbers

Do **not** use "Not visible" as a synonym; map to NOT_PRESENT or NOT_OBSERVED.

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## Snapshot Metadata (required)
- **Client name:** Phoenix Salon + Spa
- **Snapshot datetime (ISO 8601 + timezone):** e.g. `2026-08-05T14:30:00-07:00`
- **Audit run #:** (1, 2, 3...)
- **Source:** Human eye on Maps / Places API / Owner dashboard
- **Observation surface:** desktop_maps / mobile_maps / knowledge_panel / other
- **Maps or Place URL:**
- **Place ID:** (agent computes from URL when possible)

## Core Fields
- **Business name shown:**
- **Address shown (exact string):**
- **Address canonical (optional normalize):** Suite not #; full street type
- **Phone shown (full digits only; no masking):**
- **Website shown:**
- **Primary category (ONE canonical GBP category only):**
- **Additional categories (list; separate from primary):**

## Reputation
- **Star rating:**
- **Review count:**
- **Review responses observed:** Yes / No / NOT_OBSERVED
- **If Yes — how many of N have owner replies:**
- **If Yes — most recent owner response age/date (approx):**

## Ownership / Claim Signals
- **"Own this business?" prompt visible:** Yes / No / NOT_OBSERVED
- **Claimed status (observed or inferred):** Claimed / Unclaimed / Likely Claimed — inferred / Unknown
- **If inferred — list signals used:**
- **Verified badge observed:** Yes / No / NOT_OBSERVED

## Operations
- **Hours listed:** Yes / No
- **Hours text:**
- **Open now indicator:** Yes / No / NOT_OBSERVED (only valid with snapshot datetime+TZ)

## Conversion (complete the whole action-button row if any button is observed)
- **Booking button present on the GBP (not the website):** Yes / No / NOT_OBSERVED
- **Booking button label (if any):**
- **Messaging button present:** Yes / No / NOT_OBSERVED
- **Other action buttons observed:**

## Content Surface
- **Photos present:** Yes / No
- **Approx photo count:**
- **Services listed (exact labels):**
- **Posts section present:** Yes / No / NOT_OBSERVED
- **Post count (0 if empty section):**
- **Most recent post date (approx, optional):**
- **Q&A status:** answers present / empty / NOT_PRESENT / NOT_OBSERVED
- **Attributes / highlights visible (optional):**

## Related Listings
- **Second related listing nearby:** Yes / No / Unknown
- **Related listing name(s):**
- **Related listing notes (factual only):**

## Raw notes (optional, factual only)
-

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*Aligned with digital-operations-partner/docs/templates/gbp-snapshot-intake.md v1.2. See that file for agent mapping rules.*