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+# GBP Clean Audit — Intake Template (v1.0)
+
+**Purpose:** Capture raw Google Business Profile / Maps observations from a **clean audit run**. Zero analysis. Zero inference.
+
+**Status vocabulary (required):**
+- `NOT_PRESENT` — looked; confirmed absent (evidence of absence)
+- `NOT_OBSERVED` — did not look or could not see (absence of evidence)
+- `Unknown` — only when signal is ambiguous after looking
+- Observed values: Yes / No / concrete text / numbers
+
+Do **not** use "Not visible" as a synonym; map to NOT_PRESENT or NOT_OBSERVED.
+
+---
+
+## Snapshot Metadata (required)
+- **Client name:** Phoenix Salon + Spa
+- **Snapshot datetime (ISO 8601 + timezone):** e.g. `2026-08-05T14:30:00-07:00`
+- **Audit run #:** (1, 2, 3...)
+- **Source:** Human eye on Maps / Places API / Owner dashboard
+- **Observation surface:** desktop_maps / mobile_maps / knowledge_panel / other
+- **Maps or Place URL:**
+- **Place ID:** (agent computes from URL when possible)
+
+## Core Fields
+- **Business name shown:**
+- **Address shown (exact string):**
+- **Address canonical (optional normalize):** Suite not #; full street type
+- **Phone shown (full digits only; no masking):**
+- **Website shown:**
+- **Primary category (ONE canonical GBP category only):**
+- **Additional categories (list; separate from primary):**
+
+## Reputation
+- **Star rating:**
+- **Review count:**
+- **Review responses observed:** Yes / No / NOT_OBSERVED
+- **If Yes — how many of N have owner replies:**
+- **If Yes — most recent owner response age/date (approx):**
+
+## Ownership / Claim Signals
+- **"Own this business?" prompt visible:** Yes / No / NOT_OBSERVED
+- **Claimed status (observed or inferred):** Claimed / Unclaimed / Likely Claimed — inferred / Unknown
+- **If inferred — list signals used:**
+- **Verified badge observed:** Yes / No / NOT_OBSERVED
+
+## Operations
+- **Hours listed:** Yes / No
+- **Hours text:**
+- **Open now indicator:** Yes / No / NOT_OBSERVED (only valid with snapshot datetime+TZ)
+
+## Conversion (complete the whole action-button row if any button is observed)
+- **Booking button present on the GBP (not the website):** Yes / No / NOT_OBSERVED
+- **Booking button label (if any):**
+- **Messaging button present:** Yes / No / NOT_OBSERVED
+- **Other action buttons observed:**
+
+## Content Surface
+- **Photos present:** Yes / No
+- **Approx photo count:**
+- **Services listed (exact labels):**
+- **Posts section present:** Yes / No / NOT_OBSERVED
+- **Post count (0 if empty section):**
+- **Most recent post date (approx, optional):**
+- **Q&A status:** answers present / empty / NOT_PRESENT / NOT_OBSERVED
+- **Attributes / highlights visible (optional):**
+
+## Related Listings
+- **Second related listing nearby:** Yes / No / Unknown
+- **Related listing name(s):**
+- **Related listing notes (factual only):**
+
+## Raw notes (optional, factual only)
+-
+
+---
+*Aligned with digital-operations-partner/docs/templates/gbp-snapshot-intake.md v1.2. See that file for agent mapping rules.*