diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,3 +1,21 @@
 # client-data-pss
 
-Raw data, analysis, and monitoring for Phoenix Salon + Spa (DOP pilot client)
\ No newline at end of file
+Raw data, analysis, and monitoring for **Phoenix Salon + Spa** (DOP pilot client).
+
+## Structure
+
+| Path | Purpose |
+|------|---------|
+| `raw/gbp-snapshots/` | **GBP snapshots** — point-in-time captures from clean audits. Fill via `TEMPLATE.md`, save as `YYYY-MM-DD-audit-N.md` |
+| `raw/website-scrapes/` | Website crawls / captures |
+| `raw/competitor-data/` | Competitor observations |
+| `analysis/` | Interpretation — threats, opportunities, economics (NEVER raw data) |
+| `monitoring/` | Ongoing trackers — reviews, ranks |
+
+## GBP snapshot workflow
+1. Copy `raw/gbp-snapshots/TEMPLATE.md` → new dated file
+2. Run clean audit, fill every field with observed values
+3. Use status vocabulary: `NOT_PRESENT` / `NOT_OBSERVED` / `Unknown`
+4. Analysis goes in `analysis/` — never inside a snapshot
+
+*Template aligned with `digital-operations-partner/docs/templates/gbp-snapshot-intake.md` v1.2.*